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~person:"Grönroos, Christian"
~person:"Gupta, Sunil"
~person:"Payne, Adrian"
~person:"Petersen, J. Andrew"
~subject:"Netzwerkökonomik"
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Search: subject:"customer lifetime value"
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Netzwerkökonomik
Customer value
32
Kundenwert
32
Beziehungsmarketing
20
Relationship marketing
20
Betriebliche Wertschöpfung
13
Value creation
13
Marketing management
12
Marketingmanagement
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Service-Dominant Logic
6
Service-dominant logic
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Consumer behaviour
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Konsumentenverhalten
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Marketing theory
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Marketingtheorie
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B-to-B-Marketing
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Dynamic programming
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Kundenintegration
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Network economics
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USA
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United States
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Value proposition
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2001-2005
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Auction
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Auktion
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Beschwerdemanagement
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Complaint management
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Customer acquisition
2
Customer lifetime value
2
Dienstleistung
2
Dienstleistungsmarketing
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Dynamische Optimierung
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Kundengewinnung
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Measurement
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Grönroos, Christian
Gupta, Sunil
Payne, Adrian
Petersen, J. Andrew
Mela, Carl F.
3
Kemper, Andreas
2
Chiang, David M.
1
He, Jiaxun
1
Hutzschenreuter, Thomas
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Tseng, Fan-chen
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Vidal-Sanz, Jose M.
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Harvard business review : HBR
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ECONIS (ZBW)
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The value of a "free" customer
Gupta, Sunil
;
Mela, Carl F.
;
Vidal-Sanz, José M.
-
2009
Persistent link: https://www.econbiz.de/10003972545
Saved in:
2
The value of a "free" customer
Gupta, Sunil
(
contributor
);
Mela, Carl F.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003436731
Saved in:
3
What is a free customer worth?
Gupta, Sunil
;
Mela, Carl F.
- In:
Harvard business review : HBR
86
(
2008
)
11
,
pp. 102-109
Persistent link: https://www.econbiz.de/10003780346
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