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~person:"Grönroos, Christian"
~person:"Hippner, Hajo"
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Search: subject:"Relationship marketing"
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Beziehungsmarketing
60
Relationship marketing
60
Theorie
15
Theory
15
Computer-assisted marketing
13
IT-gestütztes Marketing
13
Marketing management
13
Marketingmanagement
13
Lieferantenmanagement
11
Supplier relationship management
11
Data Mining
9
Data mining
9
Kundenmanagement
9
Consumer behaviour
8
Dienstleistungsmarketing
8
Konsumentenverhalten
8
Marketing theory
8
Marketingtheorie
8
Services marketing
8
Marketing
7
Betriebliche Wertschöpfung
6
Business process management
6
Data Warehouse
6
Data warehouse
6
Prozessmanagement
6
Value creation
6
Customer value
5
Deutschland
5
Germany
5
Kundenwert
5
Dienstleistung
4
Erfolgsfaktor
4
Strategic management
4
Strategisches Management
4
Success factor
4
Aufsatzsammlung
3
Communication
3
Kommunikation
3
Service logic
3
Service-Dominant Logic
3
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Article
45
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16
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24
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24
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20
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Language
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German
33
English
28
Author
All
Grönroos, Christian
Hippner, Hajo
Bruhn, Manfred
113
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
53
Herrmann, Andreas
49
Bauer, Hans H.
46
Hollebeek, Linda D.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
41
Gil Saura, Irene
38
Mattila, Anna S.
37
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Thaichon, Park
33
Wilde, Klaus D.
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Mittal, Vikas
31
Svensson, Göran
31
Helmke, Stefan
30
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Evanschitzky, Heiner
29
Töpfer, Armin
29
Georgi, Dominik
28
Grewal, Dhruv
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Eggert, Andreas
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
27
Kleinaltenkamp, Michael
26
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Hanken Svenska Handelshögskolan
1
Svenska Handelshögskolan <Helsinki>
1
Published in...
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
5
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
5
Meddelanden från Svenska Handelshögskolan
4
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
3
The journal of services marketing
3
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
A reader in marketing communications
1
Analytische Informationssysteme : Business Intelligence-Technologien und -Anwendungen
1
Analytische Informationssysteme : Business-Intelligence-Technologien und -Anwendungen ; mit 13 Tabellen
1
Corporate brand and corporate reputation
1
Data mining : mehr Gewinn aus Ihren Kundendaten ; 22 data mining tools mit Referenzkunden ; Business cases erfolgreicher Data-mining-Projekte ; aktuelle Umfrageergebnisse zum Nutzen von data mining
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Electronic Services
1
Handbook of relationship marketing
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
Interaktionen im Dienstleistungsbereich
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of historical research in marketing
1
Journal of marketing communications
1
Journal of service management
1
Kundenbeziehungen im Dienstleistungsbereich
1
Legends in marketing
1
Major theoretical debates and contemporary issues in marketing theory
1
Management von CRM-Projekten : Handlungsempfehlungen und Branchenkonzepte
1
Managing service quality : MSQ ; an international journal
1
Marketing : ZFP ; journal of research and management
1
Service Excellence als Impulsgeber : Strategien - Management - Innovationen - Branchen ; Bernd Stauss zum 60. Geburtstag
1
Springer eBook Collection / Business and Economics
1
SpringerLink / Bücher
1
The Routledge handbook of service research insights and ideas
1
The SAGE handbook of marketing theory
1
The evolution of integrated marketing communications : the customer-driven marketplace
1
The journal of business & industrial marketing
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Working Papers / Hanken Svenska Handelshögskolan
1
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Source
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ECONIS (ZBW)
60
RePEc
1
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1
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61
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1
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
2
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
3
Relationship
marketing
readiness : theoretical background and measurement directions
Grönroos, Christian
- In:
The journal of services marketing
31
(
2017
)
3
,
pp. 218-225
Persistent link: https://www.econbiz.de/10011741198
Saved in:
4
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
5
Relationship
marketing
and service : an update
Grönroos, Christian
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
3
,
pp. 201-208
Persistent link: https://www.econbiz.de/10011774977
Saved in:
6
Communication-in-use : customer-integrated marketing communication
Finne, Åke
;
Grönroos, Christian
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10011698204
Saved in:
7
Data Mining im CRM
Hippner, Hajo
;
Wilde, Klaus D.
- In:
Effektives Customer Relationship Management : …
,
(pp. 141-158)
.
2017
Persistent link: https://www.econbiz.de/10011599168
Saved in:
8
How buyer-seller relationship orientation affects adaptation of sales processes to the buying process
Viio, Paul
;
Grönroos, Christian
- In:
Industrial marketing management : the international …
52
(
2016
),
pp. 37-46
Persistent link: https://www.econbiz.de/10011447488
Saved in:
9
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
10
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
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