//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Grönroos, Christian"
~person:"Jain, Dipak"
~person:"Petersen, J. Andrew"
~subject:"B-to-B-Marketing"
~subject:"Messung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"customer lifetime value"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
Messung
Customer value
21
Kundenwert
21
Beziehungsmarketing
14
Relationship marketing
14
Betriebliche Wertschöpfung
5
Marketing management
5
Marketingmanagement
5
Value creation
5
Measurement
4
Service-Dominant Logic
4
Service-dominant logic
4
Consumer behaviour
3
Customer service
3
Konsumentenverhalten
3
Kundenservice
3
Services
3
Beschwerdemanagement
2
Complaint management
2
Dienstleistung
2
Dienstleistungsmarketing
2
Forecasting model
2
Marketing theory
2
Marketingtheorie
2
Prognoseverfahren
2
Service logic
2
Services marketing
2
Theorie
2
Theory
2
USA
2
United States
2
Viral marketing
2
Virales Marketing
2
Allocation
1
Allokation
1
Beyond offering value propositions
1
Business-to-business marketing
1
Communicating value
1
Communication
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
4
German
1
Author
All
Grönroos, Christian
Jain, Dipak
Petersen, J. Andrew
Kumar, V.
14
Keränen, Joona
7
Bolton, Ruth N.
4
Eggert, Andreas
4
Hinterhuber, Andreas
4
Hutt, Michael D.
4
Kleinaltenkamp, Michael
4
Tarasi, Crina O.
4
Terho, Harri
4
Ulaga, Wolfgang
4
Venkatesan, Rajkumar
4
Walker, Beth A.
4
Chatterjee, Sharmila C.
3
Leone, Robert P.
3
Liozu, Stephan
3
Russo, Ivan
3
Rust, Roland T.
3
Shah, Denish
3
Aarikka-Stenroos, Leena
2
Anderson, James C.
2
Billett, Matthew T.
2
Blocker, Christopher P.
2
Burton, Jamie
2
Cabiddu, Francesca
2
Cobelli, Nicola
2
Confente, Ilenia
2
Cova, Bernard
2
Elgeti, Laura
2
Friederichs-Schmidt, Silke
2
Frow, Pennie
2
Gallarza, Martina G.
2
Gligor, David M.
2
Griffin, Abbie
2
Haas, Alexander
2
He, Jiaxun
2
Hilton, Toni
2
Jalkala, Anne
2
Kirchberger, Markus
2
more ...
less ...
Published in...
All
Faculty & research / Insead : working paper series
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Measuring
customer
lifetime
value
: models and analysis
Singh, Siddharth S.
;
Jain, Dipak
-
2013
Persistent link: https://www.econbiz.de/10010235008
Saved in:
2
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
3
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
4
Customer
lifetime
value
measurement
Borle, Sharad
;
Singh, Siddharth S.
;
Jain, Dipak
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 100-112
Persistent link: https://www.econbiz.de/10003709941
Saved in:
5
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->