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~person:"Grönroos, Christian"
~person:"Kleinaltenkamp, Michael"
~subject:"Erfolgsfaktor"
~subject:"Service-dominant logic"
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Grönroos, Christian
Kleinaltenkamp, Michael
Vargo, Stephen L.
24
Lusch, Robert F.
19
Akaka, Melissa Archpru
7
Gummerus, Johanna
4
Brodie, Roderick J.
3
Busser, James A.
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Frow, Pennie
3
Hughes, Tim
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Read, Stuart
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Shulga, Lenna V.
3
Skålén, Per
3
Wieland, Heiko
3
Aarikka-Stenroos, Leena
2
Aitken, Robert
2
Albinsson, Pia A.
2
Alexander Joseph Ibnu Wibowo
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Andreini, Daniela
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Andreu, Luisa
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Ballantyne, David
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Barrutia, José M.
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Bradshaw, Alan
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Brown, Stephen
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Dai, Hua
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Edvardsson, Bo
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Haase, Michaela
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Harrington, Robert J.
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Die Betriebswirtschaft : DBW
1
European journal of marketing : EJM
1
Journal of marketing management : MM
1
Managing service quality : MSQ ; an international journal
1
Meddelanden från Svenska Handelshögskolan
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ECONIS (ZBW)
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1
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
2
Towards service logic : the unique contribution of value co-creation
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003932483
Saved in:
3
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
4
S-D logic as an example of non-cumulative scientific progress in the marketing discipline
Haase, Michaela
;
Kleinaltenkamp, Michael
- In:
Die Betriebswirtschaft : DBW
73
(
2013
)
2
,
pp. 95-112
Persistent link: https://www.econbiz.de/10009727067
Saved in:
5
Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
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