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~person:"Grönroos, Christian"
~person:"Layton, Roger A."
~person:"Meffert, Heribert"
~person:"Shaw, Eric H."
~subject:"Bibliometrics"
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Marketingtheorie
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Grönroos, Christian
Layton, Roger A.
Meffert, Heribert
Shaw, Eric H.
Tadajewski, Mark
14
Stremersch, Stefan
6
Lehmann, Donald R.
4
Roberts, John H.
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Journal of historical research in marketing
2
Journal of marketing management : MM
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ECONIS (ZBW)
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Marketing strategy : from the origin of the concept to the develoment of a conceptual framework
Shaw, Eric H.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 30-55
Persistent link: https://www.econbiz.de/10009506466
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2
Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
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3
Honoring Donald F. Dixon
Shaw, Eric H.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10008936954
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