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~person:"Grönroos, Christian"
~person:"Lehmann, Donald R."
~person:"Meffert, Heribert"
~person:"Sparks, Leigh"
~subject:"Kundenwert"
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Search: subject:"Marketingtheorie"
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Kundenwert
Marketingtheorie
45
Marketing theory
44
Marketing
13
Beziehungsmarketing
10
Marketing management
10
Marketingmanagement
10
Relationship marketing
10
Theorie
10
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Value creation
9
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5
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Customer value
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Service-Dominant Logic
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Grönroos, Christian
Lehmann, Donald R.
Meffert, Heribert
Sparks, Leigh
Busser, James A.
3
Shulga, Lenna V.
3
Albinsson, Pia A.
2
Graf, Albert
2
Gummerus, Johanna
2
Krey, Nina
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Maas, Peter
2
Osei-Frimpong, Kofi
2
Owusu-Frimpong, Nana
2
Ranjan, Kumar Rakesh
2
Read, Stuart
2
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2
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2
Verhoef, Peter C.
2
Ahonen, Toni
1
Albers, Sönke
1
Alexander, Matthew
1
Alnakhli, Hayam
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Andersen, Troels Behrenthz
1
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European Sport management quarterly : ESMQ
1
European journal of marketing : EJM
1
Handbook of marketing decision models
1
Journal of marketing
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
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Sport fans' roles in value co-creation
Kolyperas, Dimitrios
;
Maglaras, Georgios
;
Sparks, Leigh
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10012177391
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2
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
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3
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
4
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
5
Models of customer value
Gupta, Sunil
;
Lehmann, Donald R.
- In:
Handbook of marketing decision models
,
(pp. 255-290)
.
2008
Persistent link: https://www.econbiz.de/10003755274
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