//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Grönroos, Christian"
~person:"Lehmann, Donald R."
~person:"Meffert, Heribert"
~subject:"Kundenwert"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingtheorie"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Kundenwert
Marketingtheorie
44
Marketing theory
43
Marketing
13
Marketing management
10
Marketingmanagement
10
Theorie
10
Theory
10
Beziehungsmarketing
9
Relationship marketing
9
Betriebliche Wertschöpfung
8
Dienstleistungsmarketing
8
Services marketing
8
Value creation
8
Customer integration
6
Kundenintegration
6
Bibliometrics
5
Bibliometrie
5
Customer value
4
Market research
4
Marktforschung
4
Service-Dominant Logic
4
Service-dominant logic
4
USA
4
United States
4
Deutschland
3
Dienstleistung
3
Germany
3
Management
3
Theorie-Praxis-Verhältnis
3
Theory-practice divide
3
Betriebswirtschaftslehre
2
Brand management
2
Business economics
2
History of economic thought
2
Lieferantenmanagement
2
Markenführung
2
Preismanagement
2
Pricing strategy
2
Services
2
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Language
All
English
4
Author
All
Grönroos, Christian
Lehmann, Donald R.
Meffert, Heribert
Busser, James A.
3
Shulga, Lenna V.
3
Albinsson, Pia A.
2
Graf, Albert
2
Gummerus, Johanna
2
Krey, Nina
2
Maas, Peter
2
Osei-Frimpong, Kofi
2
Owusu-Frimpong, Nana
2
Ranjan, Kumar Rakesh
2
Read, Stuart
2
Rossi, Patricia
2
Shamim, Amjad
2
Sparks, Leigh
2
Verhoef, Peter C.
2
Ahonen, Toni
1
Albers, Sönke
1
Alexander, Matthew
1
Alnakhli, Hayam
1
Andersen, Troels Behrenthz
1
Andersen, Troels Christian
1
Andreu, Luisa
1
Anker, Thomas Boysen
1
Aspers, Patrik
1
Baek, Wooyeul
1
Bai, Billy
1
Barrutia, José M.
1
Baumann, Jasmin
1
Beckert, Jens
1
Birgelen, Marcel van
1
Blach, Henrik
1
Bloemer, Johanna M.
1
Bradshaw, Alan
1
Byon, Kevin K.
1
Böhm, Markus
1
Caniëls, Marjolein
1
Cervera, Amparo
1
Chatterjee, Sharmila C.
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
Handbook of marketing decision models
1
Journal of marketing
1
Managing service quality : MSQ ; an international journal
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
2
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
3
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
4
Models of customer value
Gupta, Sunil
;
Lehmann, Donald R.
- In:
Handbook of marketing decision models
,
(pp. 255-290)
.
2008
Persistent link: https://www.econbiz.de/10003755274
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->