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~person:"Grönroos, Christian"
~person:"Lilien, Gary L."
~person:"Meffert, Heribert"
~person:"Rehnen, Lena-Marie"
~type_genre:"Collection of articles written by one author"
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Grönroos, Christian
Lilien, Gary L.
Meffert, Heribert
Rehnen, Lena-Marie
Sheth, Jagdish N.
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Rao, Vithala R.
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Wind, Yoram
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Essays on loyalty programs : insights on design elements and exit decisions
Rehnen, Lena-Marie
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2016
Persistent link: https://www.econbiz.de/10011669062
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Legends in marketing: Christian Grönroos
Grönroos, Christian
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2013
Persistent link: https://www.econbiz.de/10010234428
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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
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