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~person:"Grönroos, Christian"
~person:"Lilien, Gary L."
~person:"Meffert, Heribert"
~person:"Stremersch, Stefan"
~source:"usbk"
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Marketingtheorie
2
Aufsatzsammlung
1
Business-to-Business-Marketing
1
Industriemarketing
1
Investitionsgütermarketing
1
Marketing
1
Paradigma <Wissenschaftstheorie>
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Grönroos, Christian
Lilien, Gary L.
Meffert, Heribert
Stremersch, Stefan
Hunt, Shelby D.
5
Bänsch, Axel
3
Kuß, Alfred
3
Eggert, Andreas
2
Maclaran, Pauline
2
Mattmüller, Roland
2
Tunder, Ralph
2
Andreasen, Alan R.
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Araujo, Luis
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Aufderheide, Detlef
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Backhaus, Klaus
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Bliemel, Friedhelm
1
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1
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1
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1
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1
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1
Böttger, Christian
1
Chatrath, Stefan
1
Clarke, Bill
1
Dholakia, Nikhilesh
1
Dichtl, Erwin
1
Doherty, Anne Marie
1
Fischer-Winkelmann, Wolf F.
1
Friestad, Marian
1
Froböse, Michael
1
Grewal, Rajdeep
1
Hackley, Christopher E.
1
Hammann, Peter
1
Heffring, Michael
1
Hesse, Jürgen
1
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1
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1
Jöbstl, Hans A.
1
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Institute for the Study of Business Markets <University Park, Pa.>
1
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HHL-Arbeitspapier
1
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
49
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Handbook of business-to-business marketing
Lilien, Gary L.
(
contributor
);
Grewal, Rajdeep
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009498920
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2
Marketingwissenschaft im Wandel : Anmerkungen zur Paradigmendiskussion
Meffert, Heribert
-
1999
Persistent link: https://www.econbiz.de/10004555280
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