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~person:"Grönroos, Christian"
~person:"Meffert, Heribert"
~person:"Shaw, Eric H."
~subject:"Customer integration"
~subject:"Ökonomische Ideengeschichte"
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Search: subject:"Marketingtheorie"
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Customer integration
Ökonomische Ideengeschichte
Marketingtheorie
53
Marketing theory
52
History of economic thought
11
Marketing
10
Marketing management
9
Marketingmanagement
9
Beziehungsmarketing
8
Dienstleistungsmarketing
8
Relationship marketing
8
Services marketing
8
Theorie
8
Theory
8
USA
8
United States
8
Betriebliche Wertschöpfung
7
Value creation
7
Kundenintegration
6
Service-Dominant Logic
4
Service-dominant logic
4
Bibliometrics
3
Bibliometrie
3
Consumer behaviour
3
Deutschland
3
Dienstleistung
3
Germany
3
Konsumentenverhalten
3
Management
3
Market research
3
Marktforschung
3
Theorie-Praxis-Verhältnis
3
Theory-practice divide
3
Betriebswirtschaftslehre
2
Business economics
2
Customer value
2
Democratization
2
Demokratisierung
2
Economics department
2
Geschichte
2
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Article
14
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11
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11
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3
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Non-commercial literature
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English
16
German
1
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Grönroos, Christian
Meffert, Heribert
Shaw, Eric H.
Tadajewski, Mark
19
Jones, D. G. Brian
17
Dixon, Donald F.
7
Hunt, Shelby D.
7
Lusch, Robert F.
6
Vargo, Stephen L.
5
Bode, Matthias
4
Dholakia, Nikhilesh
4
Firat, A. Fuat
4
Hackley, Christopher E.
4
Neslin, Scott A.
4
Winer, Russell S.
4
Brown, Stephen
3
Hansen, Ursula
3
Hughes, Tim
3
Monieson, David D.
3
O'Shaughnessy, John
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Schwarzkopf, Stefan
3
Shaw, Eric
3
Tamilia, Robert D.
3
Wilkie, William L.
3
Wooliscroft, Ben
3
Akaka, Melissa Archpru
2
Albaum, Gerald S.
2
Albinsson, Pia A.
2
Allenby, Greg M.
2
Andreu, Luisa
2
Bartels, Robert
2
Bartels, Robert D. W.
2
Bristor, Julia M.
2
Bubik, Roland
2
Busser, James A.
2
Converse, Paul D.
2
Cova, Bernard
2
Crane, Andrew
2
Dahl, Andrew J.
2
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Journal of historical research in marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing management : MM
2
Marketing theory
2
Meddelanden från Svenska Handelshögskolan
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Handbook of marketing
1
History of marketing thought ; Volume 1
1
History of marketing thought ; Volume 3
1
Journal of service management
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
17
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10
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1
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
2
Marketing's identity crisis : insights from the history of marketing thought
Ansary, Adel I. el-
;
Shaw, Eric H.
;
Lazer, William
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 5-17
Persistent link: https://www.econbiz.de/10011919230
Saved in:
3
Making sense of value and value co-creation in service logic
Grönroos, Christian
;
Voima, Päivi
-
2011
Persistent link: https://www.econbiz.de/10009423349
Saved in:
4
Teaching the history of marketing thought : an approach
Shaw, Eric H.
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 256-271
Persistent link: https://www.econbiz.de/10011376222
Saved in:
5
Towards service logic : the unique contribution of value co-creation
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003932483
Saved in:
6
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
7
Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
Saved in:
8
A comment on the relationship between the history of marketing thought and the development of marketing theory
Shaw, Eric H.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 491-494
Persistent link: https://www.econbiz.de/10009419179
Saved in:
9
Marketing, realism, and reality : a plea for putting more '‘ideology"’ into historical research in marketing
Schwarzkopf, Stefan
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 105-108
Persistent link: https://www.econbiz.de/10008935838
Saved in:
10
Marketing myths and marketing realities : a commentary on The consumer as voter, judge and jury
Shaw, Eric H.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 100-104
Persistent link: https://www.econbiz.de/10008935839
Saved in:
1
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