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~person:"Grönroos, Christian"
~person:"Meffert, Heribert"
~person:"Shaw, Eric H."
~subject:"Customer integration"
~subject:"Kundenintegration"
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Customer integration
Kundenintegration
Marketingtheorie
53
Marketing theory
52
History of economic thought
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Ökonomische Ideengeschichte
11
Marketing
10
Marketing management
9
Marketingmanagement
9
Beziehungsmarketing
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Grönroos, Christian
Meffert, Heribert
Shaw, Eric H.
Hughes, Tim
3
Ranjan, Kumar Rakesh
3
Read, Stuart
3
Akaka, Melissa Archpru
2
Albinsson, Pia A.
2
Andreu, Luisa
2
Busser, James A.
2
Cova, Bernard
2
Dahl, Andrew J.
2
Dalli, Daniele
2
Fließ, Sabine
2
Gummerus, Johanna
2
Hilton, Toni
2
Kleinaltenkamp, Michael
2
Lusch, Robert F.
2
Osei-Frimpong, Kofi
2
Owusu-Frimpong, Nana
2
Peltier, James
2
Shamim, Amjad
2
Shulga, Lenna V.
2
Skålén, Per
2
Vafeas, Mario
2
Vargo, Stephen L.
2
Zwick, Detlev
2
Aarikka-Stenroos, Leena
1
Agarwal, James
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Ahonen, Toni
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Aier, Stephan
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Alexander Joseph Ibnu Wibowo
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Alexander, Matthew
1
Alford, John
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Alnakhli, Hayam
1
Amelia, Novi
1
Andersen, Troels Behrenthz
1
Andersen, Troels Christian
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Andrews, Lynda
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Meddelanden från Svenska Handelshögskolan
2
Journal of marketing management : MM
1
Journal of service management
1
Managing service quality : MSQ ; an international journal
1
Marketing theory
1
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ECONIS (ZBW)
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1
Making sense of value and value co-creation in service logic
Grönroos, Christian
;
Voima, Päivi
-
2011
Persistent link: https://www.econbiz.de/10009423349
Saved in:
2
Towards service logic : the unique contribution of value co-creation
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003932483
Saved in:
3
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
4
Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
Saved in:
5
Service as business logic : implications for value creation and marketing
Grönroos, Christian
;
Ravald, Annika
- In:
Journal of service management
22
(
2011
)
1
,
pp. 5-22
Persistent link: https://www.econbiz.de/10009010797
Saved in:
6
Value co-creation in service logic : a critical analysis
Grönroos, Christian
- In:
Marketing theory
11
(
2011
)
3
,
pp. 279-301
Persistent link: https://www.econbiz.de/10009355177
Saved in:
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