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~person:"Grönroos, Christian"
~person:"Meffert, Heribert"
~person:"Shaw, Eric H."
~subject:"Customer integration"
~subject:"Marketing theory"
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Customer integration
Marketing theory
Marketingtheorie
53
History of economic thought
11
Ökonomische Ideengeschichte
11
Marketing
10
Marketing management
9
Marketingmanagement
9
Beziehungsmarketing
8
Dienstleistungsmarketing
8
Relationship marketing
8
Services marketing
8
Theorie
8
Theory
8
USA
8
United States
8
Betriebliche Wertschöpfung
7
Value creation
7
Kundenintegration
6
Service-Dominant Logic
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Service-dominant logic
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Deutschland
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Dienstleistung
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Germany
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Marktforschung
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Theorie-Praxis-Verhältnis
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Theory-practice divide
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Betriebswirtschaftslehre
2
Business economics
2
Customer value
2
Democratization
2
Demokratisierung
2
Economics department
2
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Article
38
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15
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English
42
German
10
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Grönroos, Christian
Meffert, Heribert
Shaw, Eric H.
Tadajewski, Mark
77
Sheth, Jagdish N.
50
Hunt, Shelby D.
43
Kotler, Philip
42
Vargo, Stephen L.
34
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
27
Maclaran, Pauline
23
Brown, Stephen
20
Saren, Michael
20
Keller, Kevin Lane
16
Kuß, Alfred
16
Bruhn, Manfred
15
Freiling, Jörg
15
Kleinaltenkamp, Michael
15
Homburg, Christian
14
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Dholakia, Nikhilesh
11
Dixon, Donald F.
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Stremersch, Stefan
11
Wierenga, Berend
11
Franses, Philip Hans
10
Hauser, John R.
10
Kollmann, Tobias
10
Pepels, Werner
10
Wensley, Robin
10
Wooliscroft, Ben
10
Akaka, Melissa Archpru
9
Albers, Sönke
9
Armstrong, Gary
9
Baker, Michael John
9
Cova, Bernard
9
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Svenska Handelshögskolan <Helsinki>
1
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Journal of historical research in marketing
6
Meddelanden från Svenska Handelshögskolan
6
AMS review : official publication of the Academy of Marketing Science
3
Journal of marketing management : MM
3
Legends in marketing
3
Marketing theory
3
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
2
History of marketing thought ; Volume 1
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of service management
2
The SAGE handbook of marketing theory
2
A reader in marketing communications
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Die Betriebswirtschaftslehre im Spannungsfeld zwischen Generalisierung und Spezialisierung : Edmund Heinen zum 70. Geburtstag
1
European journal of marketing : EJM
1
Handbook of marketing
1
History of marketing thought ; Volume 2
1
History of marketing thought ; Volume 3
1
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Integration und Flexibilität : eine Herausforderung für die allgemeine Betriebswirtschaftslehre ; 1989 in Münster
1
Journal of customer behaviour
1
Major theoretical debates and contemporary issues in marketing theory
1
Managing service quality : MSQ ; an international journal
1
Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
1
The evolution of nonprofit marketing
1
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ECONIS (ZBW)
52
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1
Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Saved in:
2
Marketing's identity crisis : insights from the history of marketing thought
Ansary, Adel I. el-
;
Shaw, Eric H.
;
Lazer, William
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 5-17
Persistent link: https://www.econbiz.de/10011919230
Saved in:
3
Marketing's identity crisis : it's complicated
Ferrell, Odies C.
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 30-38
Persistent link: https://www.econbiz.de/10011919240
Saved in:
4
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
5
The prospects for marketing strategy and the marketing discipline in Era V : is the prognosis promising or problematic?
Hunt, Shelby D.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 86-95
Persistent link: https://www.econbiz.de/10011883324
Saved in:
6
An empirical test of a theoretical model of problem-solving
Hall, Justin R.
;
Shaw, Eric H.
- In:
Journal of customer behaviour
16
(
2017
)
4
,
pp. 371-393
Persistent link: https://www.econbiz.de/10011859892
Saved in:
7
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
8
Making sense of value and value co-creation in service logic
Grönroos, Christian
;
Voima, Päivi
-
2011
Persistent link: https://www.econbiz.de/10009423349
Saved in:
9
Teaching the history of marketing thought : an approach
Shaw, Eric H.
- In:
Journal of historical research in marketing
7
(
2015
)
2
,
pp. 256-271
Persistent link: https://www.econbiz.de/10011376222
Saved in:
10
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
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