//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Grönroos, Christian"
~person:"Meffert, Heribert"
~person:"Yadav, Manjit S."
~subject:"Dienstleistungsmarketing"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingtheorie"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Dienstleistungsmarketing
Marketing theory
3
Marketingtheorie
3
Marketing
2
Services marketing
2
Beziehungsmarketing
1
Dienstleistung
1
Economic history
1
Gerald Zaltman
1
Lieferantenmanagement
1
Marketing management
1
Marketingmanagement
1
Relationship marketing
1
Scientists
1
Supplier relationship management
1
Wirtschaftsgeschichte
1
Wissenschaftler
1
more ...
less ...
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Sammlung
Article in journal
4
Aufsatz in Zeitschrift
4
Arbeitspapier
2
Collection of articles written by one author
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Festschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
Sammelwerk
1
more ...
less ...
Language
All
English
2
Author
All
Grönroos, Christian
Meffert, Heribert
Yadav, Manjit S.
Sheth, Jagdish N.
1
Published in...
All
Legends in marketing
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
2
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->