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~person:"Grönroos, Christian"
~person:"Meffert, Heribert"
~person:"Yadav, Manjit S."
~type_genre:"Sammlung"
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Marketing theory
Zaltman, Gerald
;
Kohli, Ajay Kumar
;
Deshpandé, Rohit
; …
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2018
Persistent link: https://www.econbiz.de/10011900067
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Legends in marketing: Christian Grönroos
Grönroos, Christian
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2013
Persistent link: https://www.econbiz.de/10010234428
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In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
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2007
Persistent link: https://www.econbiz.de/10003377346
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