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~person:"Grönroos, Christian"
~person:"Meffert, Heribert"
~subject:"Marketing theory"
~type_genre:"Arbeitspapier"
~type_genre:"Sammlung"
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Marketing theory
Marketingtheorie
7
Dienstleistungsmarketing
4
Services marketing
4
Betriebliche Wertschöpfung
3
Beziehungsmarketing
3
Relationship marketing
3
Value creation
3
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2
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2
Marketing
2
Marketing management
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Marketingmanagement
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History of economic thought
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Service-Dominant Logic
1
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Arbeitspapier
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6
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Grönroos, Christian
Meffert, Heribert
Sheth, Jagdish N.
18
Green, Paul E.
7
Franses, Philip Hans
6
Bultez, Alain V.
5
Burmann, Christoph
4
Rao, Vithala R.
4
Smith, N. Craig
4
Stremersch, Stefan
4
Wind, Yoram
4
Oest, Rutger van
3
Verhoef, Peter C.
3
Aaker, Jennifer
2
Bradlow, Eric T.
2
Brasel, S. Adam
2
Chatrath, Stefan
2
Dekimpe, Marnik G.
2
Dietz, Bart
2
Fournier, Susan
2
Hauser, John R.
2
Heerde, Harald J. van
2
Horn, Henrik
2
Malhotra, Naresh K.
2
Merisavo, Marko
2
Moskowitz, Howard R.
2
Möller, K. E. Kristian
2
Naert, Philippe Antoine
2
Ormrod, Robert P.
2
Pasquier, Martial
2
Shy, Oz
2
Srinivasan, V.
2
Sárváry, Miklós
2
Toubia, Olivier
2
Van Den Bulte, Christophe
2
Verbeke, Willem J. M. I.
2
Voeth, Markus
2
Zaltman, Gerald
2
Albert, Lars
1
Andrew, Stephen T.
1
Angelmar, Reinhard
1
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Svenska Handelshögskolan <Helsinki>
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Meddelanden från Svenska Handelshögskolan
4
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Legends in marketing
1
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ECONIS (ZBW)
7
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1
Making sense of value and value co-creation in service logic
Grönroos, Christian
;
Voima, Päivi
-
2011
Persistent link: https://www.econbiz.de/10009423349
Saved in:
2
Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian
;
Ravald, Annika
-
2009
Persistent link: https://www.econbiz.de/10003872346
Saved in:
3
Towards service logic : the unique contribution of value co-creation
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003932483
Saved in:
4
Legends in marketing: Christian Grönroos
Grönroos, Christian
-
2013
Persistent link: https://www.econbiz.de/10010234428
Saved in:
5
Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
Saved in:
6
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
7
Marketingwissenschaft im Wandel : Anmerkungen zur Paradigmendiskussion
Meffert, Heribert
-
1999
Persistent link: https://www.econbiz.de/10013420241
Saved in:
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