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~person:"Grönroos, Christian"
~person:"Petersen, J. Andrew"
~subject:"B-to-B-Marketing"
~subject:"Messung"
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B-to-B-Marketing
Messung
Customer value
15
Kundenwert
15
Beziehungsmarketing
10
Relationship marketing
10
Betriebliche Wertschöpfung
5
Marketing management
5
Marketingmanagement
5
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4
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4
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Marketing theory
2
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Virales Marketing
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1
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1
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1
Communicating value
1
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Grönroos, Christian
Petersen, J. Andrew
Kumar, V.
15
Keränen, Joona
7
Bolton, Ruth N.
4
Eggert, Andreas
4
Hinterhuber, Andreas
4
Hutt, Michael D.
4
Kleinaltenkamp, Michael
4
Tarasi, Crina O.
4
Terho, Harri
4
Ulaga, Wolfgang
4
Venkatesan, Rajkumar
4
Walker, Beth A.
4
Leone, Robert P.
3
Liozu, Stephan
3
Russo, Ivan
3
Rust, Roland T.
3
Shah, Denish
3
Aarikka-Stenroos, Leena
2
Anderson, James C.
2
Billett, Matthew T.
2
Blocker, Christopher P.
2
Burton, Jamie
2
Cabiddu, Francesca
2
Chatterjee, Sharmila C.
2
Cobelli, Nicola
2
Confente, Ilenia
2
Cova, Bernard
2
Elgeti, Laura
2
Friederichs-Schmidt, Silke
2
Frow, Pennie
2
Gligor, David M.
2
Griffin, Abbie
2
Haas, Alexander
2
He, Jiaxun
2
Hilton, Toni
2
Jain, Dipak
2
Jalkala, Anne
2
Kirchberger, Markus
2
Lafleur, Martin J.
2
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Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of marketing
1
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ECONIS (ZBW)
3
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1
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
2
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
3
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
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