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~person:"Grönroos, Christian"
~person:"Petersen, J. Andrew"
~subject:"Communication"
~subject:"Messung"
~subject:"Service-Dominant Logic"
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Communication
Messung
Service-Dominant Logic
Customer value
15
Kundenwert
15
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10
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10
Betriebliche Wertschöpfung
5
Marketing management
5
Marketingmanagement
5
Value creation
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Service-dominant logic
4
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3
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Communicating value
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Consumer-dominant logic
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5
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Grönroos, Christian
Petersen, J. Andrew
Kumar, V.
10
Edvardsson, Bo
5
Busser, James A.
3
Frow, Pennie
3
Pfisterer, Lucas
3
Read, Stuart
3
Roth, Stefan
3
Shah, Denish
3
Shulga, Lenna V.
3
Tronvoll, Bård
3
Albinsson, Pia A.
2
Bai, Billy
2
Blocker, Christopher P.
2
Brodie, Roderick J.
2
Bruns, Katherina
2
Friederichs-Schmidt, Silke
2
Gallarza, Martina G.
2
Gummerus, Johanna
2
Hilton, Toni
2
Hughes, Tim
2
Jacob, Frank
2
Jain, Dipak
2
Kleinaltenkamp, Michael
2
Komulainen, Hanna
2
Kwon, Wooseok
2
Lafleur, Martin J.
2
Leone, Robert P.
2
Leroi-Werelds, Sara
2
Mengen, Andreas
2
Ogunbodede, Olabode
2
Osei-Frimpong, Kofi
2
Owusu-Frimpong, Nana
2
Payne, Adrian
2
Peters, Linda D.
2
Ranjan, Kumar Rakesh
2
Rust, Roland T.
2
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2
Shamim, Amjad
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European journal of marketing : EJM
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Managing service quality : MSQ ; an international journal
1
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ECONIS (ZBW)
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1
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
2
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
3
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
4
Critical service logic : making sense of value creation and co-creation
Grönroos, Christian
;
Voima, Päivi
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
2
,
pp. 133-150
Persistent link: https://www.econbiz.de/10009736682
Saved in:
5
Der Wert der Mundpropaganda
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
2
,
pp. 56-66
Persistent link: https://www.econbiz.de/10003621371
Saved in:
6
How valuable is word of mouth? : identify the customers who bring in the most referrals ; then capitalize on that knowledge
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Harvard business review : HBR
85
(
2007
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10003550617
Saved in:
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