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~person:"Grönroos, Christian"
~subject:"1970-1979"
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1970-1979
Betriebliche Wertschöpfung
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Value creation
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Customer integration
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Dienstleistungsmarketing
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Kundenintegration
7
Marketing theory
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Marketingtheorie
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Services marketing
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Beziehungsmarketing
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Relationship marketing
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Service-Dominant Logic
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Service-dominant logic
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Customer value
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Kundenwert
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Lieferantenmanagement
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Supplier relationship management
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Services
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Dienstleistung
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Service logic
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Value co-creation
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Bundling strategy
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Consumer behaviour
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Konsumentenverhalten
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Leistungsbündel
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B-to-B-Marketing
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Beyond offering value propositions
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Bibliometrics
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Business model
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Business-to-business marketing
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Communicating value
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Communication
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Consumer value
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Consumer-dominant logic
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Grönroos, Christian
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Journal of marketing management : MM
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Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
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