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~person:"Grönroos, Christian"
~subject:"Business model"
~subject:"Customer integration"
~subject:"Value co-creation"
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Service-Dominant Logic
8
Service-dominant logic
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Betriebliche Wertschöpfung
6
Value creation
6
Customer value
4
Kundenwert
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Marketing theory
4
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1970-1979
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Grönroos, Christian
Vargo, Stephen L.
7
Böhmann, Tilo
6
Edvardsson, Bo
6
Hughes, Tim
6
Akaka, Melissa Archpru
4
Hilton, Toni
4
Tronvoll, Bård
4
Andreu, Luisa
3
Balaji, M. S.
3
Barrutia, José M.
3
Blaschke, Michael
3
Dahl, Andrew J.
3
Dressel, Kathrin
3
Echebarria, Carmen
3
Helkkula, Anu
3
Jonas, Julia M.
3
Lappalainen, Inka
3
Lusch, Robert F.
3
Ng, Irene
3
Parida, Vinit
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Peltier, James
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Ranjan, Kumar Rakesh
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Read, Stuart
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Roy, Sanjit
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Shamim, Amjad
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Vafeas, Mario
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Warg, Markus
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Weiß, Peter
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Zolnowski, Andreas
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Adel, Riham
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Aier, Stephan
2
Albinsson, Pia A.
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Alexander Joseph Ibnu Wibowo
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Altinay, Levent
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Alves, Helena
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Arıca, Resat
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Journal of marketing management : MM
1
Managing service quality : MSQ ; an international journal
1
Meddelanden från Svenska Handelshögskolan
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ECONIS (ZBW)
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1
Towards service logic : the unique contribution of value co-creation
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003932483
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2
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
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3
Conceptualising value co-creation : a journey to the 1970s and back to the future
Grönroos, Christian
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1520-1534
Persistent link: https://www.econbiz.de/10009697985
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