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~person:"Grönroos, Christian"
~subject:"Research"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
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Dienstleistungsmarketing
11
Services marketing
11
Betriebliche Wertschöpfung
8
Value creation
8
Services
7
Dienstleistung
6
Beziehungsmarketing
5
Marketing theory
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Marketingtheorie
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Relationship marketing
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Customer integration
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Kundenintegration
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Lieferantenmanagement
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Supplier relationship management
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Consumer behaviour
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Customer value
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Dienstleistungsqualität
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Dienstleistungssektor
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Konsumentenverhalten
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Kundenwert
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Language
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Service industry
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Service quality
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Bundling strategy
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Dienstleistungsmanagement
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Forschung
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International marketing
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Internationales Marketing
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Leistungsbündel
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Service logic
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Service management
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Service-Dominant Logic
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Service-dominant logic
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Value co-creation
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B-to-B-Marketing
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Grönroos, Christian
Bowen, David E.
3
Edvardsson, Bo
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Gruber, Thorsten
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Parasuraman, A.
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Voss, Christopher A.
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Brown, Stephen Walter
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Journal of business research : JBR
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Journal of service management
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ECONIS (ZBW)
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Learning from the pioneering founders of the service research field
Bowen, David E.
;
Fisk, Raymond P.
;
Bateson, John E. G.
; …
- In:
Journal of service management
34
(
2023
)
4
,
pp. 605-630
Persistent link: https://www.econbiz.de/10014338196
Saved in:
2
Language use in
services
: recent advances and directions for future research
Holmqvist, Jonas
;
Van Vaerenbergh, Yves
;
Grönroos, …
- In:
Journal of business research : JBR
72
(
2017
),
pp. 114-118
Persistent link: https://www.econbiz.de/10011645519
Saved in:
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