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~person:"Grönroos, Christian"
~subject:"Value co-creation"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliography included"
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Value co-creation
Dienstleistungsmarketing
11
Services marketing
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Betriebliche Wertschöpfung
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Value creation
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6
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Grönroos, Christian
Wilson, Alan M.
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Managing service quality : MSQ ; an international journal
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The journal of services marketing
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Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
2
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
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