//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Grönroos, Christian"
~subject:"Value creation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Relationship marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Value creation
Relationship marketing
36
Beziehungsmarketing
26
Marketing theory
13
Services marketing
10
Marketing management
9
Dienstleistungsmarketing
8
Marketingmanagement
8
Marketingtheorie
8
Lieferantenmanagement
7
Supplier relationship management
7
Betriebliche Wertschöpfung
6
Marketing
5
Service logic
5
Communication
4
Customer value
4
Dienstleistung
4
Kundenwert
4
Consumer behaviour
3
Kommunikation
3
Konsumentenverhalten
3
Marketing mix
3
Service-Dominant Logic
3
Service-dominant logic
3
Services
3
Advertising planning
2
B-to-B-Marketing
2
Business process management
2
Business-to-business
2
Business-to-business marketing
2
Centre for Relationship Marketing and Service Management “CERS”
2
Customer integration
2
Customer satisfaction
2
Kundenintegration
2
Measurement directions
2
Nordic School of Marketing Thought
2
Paradigms
2
Promise theory
2
Prozessmanagement
2
Relationship communication
2
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Article
5
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
6
Author
All
Grönroos, Christian
Reichwald, Ralf
9
Piller, Frank T.
8
Le Nguyen Hau
7
Busser, James A.
6
Heinonen, Kristina
6
Madhani, Pankaj M.
6
McColl-Kennedy, Janet R.
6
Shulga, Lenna V.
6
Vargo, Stephen L.
6
Itani, Omar S.
5
Jaakkola, Elina
5
Thaichon, Park
5
Aarikka-Stenroos, Leena
4
Brodie, Roderick J.
4
Bruhn, Manfred
4
Cassia, Fabio
4
Cossío-Silva, Francisco-José
4
Edvardsson, Bo
4
Frow, Pennie
4
Gallarza, Martina G.
4
Gil Saura, Irene
4
Hadwich, Karsten
4
Hajli, Nick
4
Helkkula, Anu
4
Keränen, Joona
4
Meier, Andreas
4
Payne, Adrian
4
Perdue, Richard R.
4
Pham Ngoc Thuy
4
Ramaswamy, Venkatram
4
Revilla Camacho, Maria Angeles
4
Shin, Hakseung
4
Stormer, Henrik
4
Vega Vázquez, Manuela
4
Ahearne, Michael
3
Ahlert, Dieter
3
Ahn, Jiseon
3
Akaka, Melissa Archpru
3
Baumann, Jasmin
3
more ...
less ...
Published in...
All
The journal of services marketing
2
European journal of marketing : EJM
1
Journal of service management
1
Managing service quality : MSQ ; an international journal
1
Meddelanden från Svenska Handelshögskolan
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
2
Relationality in the service logic of value creation
FitzPatrick, Mary
;
Varey, Richard J.
;
Grönroos, Christian
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 463-471
Persistent link: https://www.econbiz.de/10011418346
Saved in:
3
Consumer dominant value creation : a theoretical response to the recent call for a consumer dominant logic for marketing
Anker, Thomas Boysen
;
Sparks, Leigh
;
Moutinho, Luiz
; …
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 532-560
Persistent link: https://www.econbiz.de/10011309583
Saved in:
4
Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian
;
Ravald, Annika
-
2009
Persistent link: https://www.econbiz.de/10003872346
Saved in:
5
The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian
;
Gummerus, Johanna
- In:
Managing service quality : MSQ ; an international journal
24
(
2014
)
3
,
pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
Saved in:
6
Reverse use of customer data : implications for service-based business models
Saarijärvi, Hannu
;
Grönroos, Christian
;
Kuusela, Hannu
- In:
The journal of services marketing
28
(
2014
)
7
,
pp. 529-537
Persistent link: https://www.econbiz.de/10010434584
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->