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~person:"Grönroos, Christian"
~type_genre:"Bibliografie"
~type_genre:"Working Paper"
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Search: subject:"Marketingtheorie"
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Marketing theory
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Marketingtheorie
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Betriebliche Wertschöpfung
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Value creation
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Beziehungsmarketing
2
Customer integration
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Grönroos, Christian
Franses, Philip Hans
7
Bultez, Alain V.
5
Burmann, Christoph
4
Fritz, Wolfgang
4
Smith, N. Craig
4
Stremersch, Stefan
4
Oest, Rutger van
3
Verhoef, Peter C.
3
Aaker, Jennifer
2
Brasel, S. Adam
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Chatrath, Stefan
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Dannewald, Till
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Dekimpe, Marnik G.
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Diamantopoulos, Adamantios
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Dietz, Bart
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Fournier, Susan
2
Heerde, Harald J. van
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Hildebrandt, Lutz
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Horn, Henrik
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Kreis, Henning
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Kroeber-Riel, Werner
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Meffert, Heribert
2
Möller, K. E. Kristian
2
Naert, Philippe Antoine
2
Ormrod, Robert P.
2
Pasquier, Martial
2
Shy, Oz
2
Silberhorn, Nadja
2
Sárváry, Miklós
2
Van Den Bulte, Christophe
2
Veldung, Susanne
2
Verbeke, Willem J. M. I.
2
Voeth, Markus
2
Waßmann, Jan
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Abel, Bodo
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Albert, Lars
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Andresen, Christian
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Svenska Handelshögskolan <Helsinki>
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ECONIS (ZBW)
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Making sense of value and value co-creation in service logic
Grönroos, Christian
;
Voima, Päivi
-
2011
Persistent link: https://www.econbiz.de/10009423349
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2
Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian
;
Ravald, Annika
-
2009
Persistent link: https://www.econbiz.de/10003872346
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3
Towards service logic : the unique contribution of value co-creation
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003932483
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4
Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
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