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~person:"Gröppel-Klein, Andrea"
~subject:"Lebensstandard"
~subject:"Lifestyle"
~subject:"Werbewirkung"
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Gröppel-Klein, Andrea
Opaschowski, Horst W.
11
Ruhm, Christopher J.
11
Aithal, P. S.
9
Grunert, Klaus G.
9
H. R., Ganesha
9
Jones, Andrew M.
9
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Alemanno, Alberto
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Bago d'Uva, Teresa
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Bruwer, Johan
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Derks, Scott
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Gschwandtner, Adelina
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Jewell, Sarah L.
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Savelyev, Peter A.
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Usman, Osly
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4
Chong, Alberto
4
Currie, Alison
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Germelmann, Claas Christian
4
Gil, Joan
4
Grossman, Michael
4
Hasan, Rifat
4
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4
Hong, Kai
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Diskussionspapiere der Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
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1
The Impact of Terminal Values and Yellow Press on Consumer Behavior
Gröppel-Klein, Andrea
;
Germelmann, Claas Christian
-
2005
advertising campaigns showing different
lifestyle
themes. …
Persistent link: https://www.econbiz.de/10010297228
Saved in:
2
The impact of terminal values and yellow press on consumer behavior
Gröppel-Klein, Andrea
(
contributor
); …
-
2005
showing different
lifestyle
themes. …
Persistent link: https://www.econbiz.de/10003088938
Saved in:
3
The relevance of living-style match for customer relationship marketing of housing companies
Gröppel-Klein, Andrea
;
Domke, Anja
-
2004
Persistent link: https://www.econbiz.de/10001986100
Saved in:
4
Is specific consumer behaviour influenced by terminal values or does yellow press set the tone?
Gröppel-Klein, Andrea
;
Germelmann, Claas Christian
-
2004
Persistent link: https://www.econbiz.de/10001985950
Saved in:
5
The impact of terminal values and yellow press on consumer behavior
Gröppel-Klein, Andrea
;
Germelmann, Claas Christian
-
2004
Persistent link: https://www.econbiz.de/10002573494
Saved in:
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