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~person:"Graf, Albert"
~person:"Helm, Sabrina"
~subject:"Kundenorientierung"
~subject:"Marketingtheorie"
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Search: subject:"Kundenwert"
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Kundenorientierung
Marketingtheorie
Kundenwert
19
Customer value
16
Beziehungsmarketing
13
Relationship marketing
13
Kundenmanagement
9
Contribution margin
8
Cost-benefit analysis
8
Deckungsbeitragsrechnung
8
Deutschland
8
Germany
8
Kosten-Nutzen-Analyse
8
Market research
8
Marktforschung
8
Shareholder Value
8
Shareholder value
8
Theorie
8
Theory
8
Marketing theory
3
Betriebliche Wertschöpfung
2
Bibliometrics
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Bibliometrie
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2
Finanzdienstleistung
2
Marketing
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Qualitative Methode
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Qualitative method
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2
Allfinanz
1
Aufsatzsammlung
1
B-to-B-Marketing
1
Business-to-business marketing
1
Customer analysis
1
Customer satisfaction
1
Dienstleistungsmanagement
1
Dienstleistungssektor
1
Economics
1
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1
Finanzplanung
1
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4
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Graf, Albert
Helm, Sabrina
Busser, James A.
3
Schmidt, Robert Christian
3
Shulga, Lenna V.
3
Albinsson, Pia A.
2
Becker, Roman
2
Bruhn, Manfred
2
Burgartz, Thomas
2
Daschmann, Gregor
2
Dzienziol, Jochen
2
Grönroos, Christian
2
Gummerus, Johanna
2
Krey, Nina
2
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2
Lehmann, Donald R.
2
Lenz, Raimund
2
Maas, Peter
2
Osei-Frimpong, Kofi
2
Owusu-Frimpong, Nana
2
Ranjan, Kumar Rakesh
2
Read, Stuart
2
Rossi, Patricia
2
Shamim, Amjad
2
Sparks, Leigh
2
Thallmaier, Stefan R.
2
Verhoef, Peter C.
2
Ahonen, Toni
1
Albers, Sönke
1
Alexander, Matthew
1
Alnakhli, Hayam
1
Andersen, Troels Behrenthz
1
Andersen, Troels Christian
1
Andreu, Luisa
1
Anker, Thomas Boysen
1
Aspers, Patrik
1
Baek, Wooyeul
1
Bai, Billy
1
Barrutia, José M.
1
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Journal für Betriebswirtschaft : management review quarterly
1
Working papers on finance
1
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ECONIS (ZBW)
5
USB Cologne (EcoSocSci)
1
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1
Customer value from a customer perspective : a comprehensive review
Graf, Albert
;
Maas, Peter
-
2008
Persistent link: https://www.econbiz.de/10003903310
Saved in:
2
Customer value from a customer perspective : a comprehensive review
Graf, Albert
;
Maas, Peter
- In:
Journal für Betriebswirtschaft : management review …
58
(
2008
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003681621
Saved in:
3
Customer orientation in service industries : consequences for customer value, leadership and HRM
Graf, Albert
-
2007
Persistent link: https://www.econbiz.de/10003449975
Saved in:
4
Kundenbewertung im Industriegütermarketing
Helm, Sabrina
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 273-292)
.
2007
Persistent link: https://www.econbiz.de/10003435702
Saved in:
5
Customer orientation in service industries : consequences for customer value, leadership and HRM
Graf, Albert
-
2007
Persistent link: https://www.econbiz.de/10004449664
Saved in:
6
Kundenwert
: Grundlagen, innovative Konzepte, praktische Umsetzungen
Günter, Bernd
(
ed.
);
Helm, Sabrina
(
contributor
)
-
2006
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003349944
Saved in:
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