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~person:"Green, Kesten C."
~person:"Hruschka, Harald"
~subject:"Market research"
~subject:"Schätzung"
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Green, Kesten C.
Hruschka, Harald
Hay, Donald A.
5
Hildebrandt, Lutz
4
Foster-McGregor, Neil
3
Gandhi, Amit
3
Greenaway, David
3
Lu, Zhentong
3
Shi, Xiaoxia
3
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2
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Duso, Tomaso
2
Falvey, Rodney E.
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2
Friedmann, Ralph
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2
Hannan, Timothy Hale
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Herwartz, Helmut
2
Klapper, Daniel
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Krahnen, Jan Pieter
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Lakdawalla, Darius
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Rubio Benito, Natalia
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Journal of business economics : JBE
1
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Working papers / Wharton School, University of Pennsylvania / Marketing
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Demand forecasting : evidence-based methods
Armstrong, Jon Scott
;
Green, Kesten C.
-
2012
Persistent link: https://www.econbiz.de/10009505616
Saved in:
2
An artificial neural net attraction model (ANNAM) to analyze market share effects of marketing instruments
Hruschka, Harald
- In:
Schmalenbach business review : sbr
53
(
2001
)
1
,
pp. 27-40
Persistent link: https://www.econbiz.de/10001539150
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3
Semi-Parametrische Marktanteilsmodellierung
Hruschka, Harald
- In:
Journal of business economics : JBE
71
(
2001
)
5
,
pp. 571-589
Persistent link: https://www.econbiz.de/10001577266
Saved in:
4
Ankerpreise als Erwartungen oder dynamische latente Variablen in Marktreaktionsmodellen
Natter, Martin
;
Hruschka, Harald
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
49
(
1997
)
9
,
pp. 747-764
Persistent link: https://www.econbiz.de/10001225310
Saved in:
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