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~person:"Greenhalgh, Greg"
~person:"Hinz, Oliver"
~type:"article"
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Search: subject:"Long Tail"
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Niche marketing strategy
6
Nischenstrategie
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Sport
3
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2
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2
Retail assortment
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niche sport
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Greenhalgh, Greg
Hinz, Oliver
Hammervoll, Trond
8
Toften, Kjell
8
Eckert, Jochen
4
Geels, Frank W.
4
Smith, Michael D.
4
Alonso, Abel Duarte
3
Kemp, René
3
Lopolito, Antonio
3
Morone, Piergiuseppe
3
Raven, Rob
3
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3
Skiera, Bernd
3
Telang, Rahul
3
VanAuken, Howard E.
3
Yun, JinHyo Joseph
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Barbieri, Carla
2
Benhamou, Françoise
2
Brynjolfsson, Erik
2
Bürkle, Hans
2
DeSoucey, Michaela
2
Greenwell, T. Christopher
2
Gutiérrez-Nieto, Begoña
2
Hu, Mei-chih
2
Hutchinson, Karise
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Hyde, Kenneth
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Jeong, EuiSeob
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Kumar, Anuj
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Lente, Harro van
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Lo, Hsien-Chen
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Lozić, Joško
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Moret, M.A.
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Papathanassis, Alexis
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Quinn, Barry
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Raven, Rob P. J. M.
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Business & Information Systems Engineering
1
Die Betriebswirtschaft : DBW
1
Electronic commerce research and applications
1
International journal of sport management and marketing : IJSMM
1
Journal of management information systems : JMIS
1
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ECONIS (ZBW)
6
RePEc
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1
Niche sport sponsorship : providing the target market sponsors want?
Greenhalgh, Greg
;
Martin, Tiesha
;
Smith, Allison
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 111-121
Persistent link: https://www.econbiz.de/10012630750
Saved in:
2
What's in it for me? : an investigation of North American professional niche sport sponsorship objectives
Greenhalgh, Greg
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10010257035
Saved in:
3
Understanding spectator expectations : an analysis of niche sports
Greenwell, T. Christopher
;
Greenhalgh, Greg
;
Stover, Nick
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 144-157
Persistent link: https://www.econbiz.de/10010391210
Saved in:
4
Drivers of the
long
tail
phenomenon : an empirical analysis
Hinz, Oliver
;
Eckert, Jochen
;
Skiera, Bernd
- In:
Journal of management information systems : JMIS
27
(
2010/11
)
4
,
pp. 43-69
Persistent link: https://www.econbiz.de/10009127635
Saved in:
5
An analysis of the importance of the
long
tail
in search engine marketing
Skiera, Bernd
;
Eckert, Jochen
;
Hinz, Oliver
- In:
Electronic commerce research and applications
9
(
2010
)
1/6
,
pp. 488-494
Persistent link: https://www.econbiz.de/10008933084
Saved in:
6
The Impact of Search and Recommendation Systems on Sales in Electronic Commerce
Hinz, Oliver
;
Eckert, Jochen
- In:
Business & Information Systems Engineering
2
(
2010
)
2
,
pp. 67-77
frequently selling items (niches). As a result,
Long
Tail
sales distribution patterns emerge that illustrate an increasing demand …
Persistent link: https://www.econbiz.de/10010680757
Saved in:
7
Long
Tail
Eckert, Jochen
;
Hinz, Oliver
;
Skiera, Bernd
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
6
,
pp. 761-765
Persistent link: https://www.econbiz.de/10003908275
Saved in:
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