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~person:"Greenhalgh, Greg"
~subject:"Consumer behaviour"
~subject:"Sportler"
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Consumer behaviour
Sportler
Sport
7
Sportmarketing
7
Sports
7
Sports marketing
7
Konsumentenverhalten
4
Professional sports
4
Profisport
4
Niche marketing strategy
3
Nischenstrategie
3
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2
Sponsorship
2
Sport organization
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Sportorganisation
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niche sport
2
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1
Arbeitsgruppe
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Ball game
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Ballsport
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Brand
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Brand image
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Brand management
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Customer satisfaction
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Dienstleistungsqualität
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Erwartungsbildung
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Expectation formation
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Football
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Freizeitverhalten
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Fußball
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Greenhalgh, Greg
Dwyer, Brendan
17
Drayer, Joris
14
Breuer, Christoph
12
Humphreys, Brad R.
12
Funk, Daniel C.
11
Kim, Yu Kyoum
11
McDonald, Heath
10
Ko, Yong Jae
9
Kwak, Dae Hee
8
Greenwell, T. Christopher
7
Havard, Cody T.
7
Kunkel, Thilo
7
Pedersen, Paul M.
7
Shapiro, Stephen L.
7
Biscaia, Rui
6
De Bosscher, Veerle
6
Koronios, Konstantinos
6
Maguire, Joseph A.
6
Soebbing, Brian P.
6
Sveinson, Katherine
6
Wicker, Pamela
6
Zhang, James J.
6
Byon, Kevin K.
5
Grohs, Reinhard
5
Lim, Choong Hoon
5
Ratten, Vanessa
5
Sotiriadou, Popi
5
Uhrich, Sebastian
5
Ahn, Taesoo
4
Alexandris, Kostas
4
Baker, Bradley J.
4
Balliauw, Matteo
4
Bennett, Gregg
4
Cho, Heetae
4
Delia, Elizabeth B.
4
Dimitropoulos, Panagiotis
4
Doyle, Jason P.
4
Hoeber, Larena
4
Inoue, Yuhei
4
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International journal of sport management and marketing : IJSMM
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
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All
ECONIS (ZBW)
4
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An assessment of fans' willingness to pay for team's environmental sustainability initiatives
Greenhalgh, Greg
;
Drayer, Joris
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 121-133
Persistent link: https://www.econbiz.de/10012815527
Saved in:
2
A case of multiple (brand) personalities : expanding the methods of brand personality measurement in sport team contexts
Greenhalgh, Greg
;
Dwyer, Brendan
;
LeCrom, Carrie W.
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10011697105
Saved in:
3
Consumption of niche sports : understanding which product attributes predict consumption across different levels of team identification
Simmons, Jason M.
;
Greenwell, T. Christopher
;
Thorn, …
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 239-256
Persistent link: https://www.econbiz.de/10010391200
Saved in:
4
Understanding spectator expectations : an analysis of niche sports
Greenwell, T. Christopher
;
Greenhalgh, Greg
;
Stover, Nick
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 144-157
Persistent link: https://www.econbiz.de/10010391210
Saved in:
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