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~person:"Greenwell, T. Christopher"
~person:"O'Reilly, Norm"
~person:"Zhang, James J."
~subject:"Sports"
~subject:"Welt"
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Greenwell, T. Christopher
O'Reilly, Norm
Zhang, James J.
Dwyer, Brendan
12
Cornwell, T. Bettina
11
Drayer, Joris
11
Funk, Daniel C.
11
Koronios, Konstantinos
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Biscaia, Rui
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7
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Kwak, Dae Hee
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7
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7
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7
Cho, Heetae
6
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6
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5
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5
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International journal of sport management and marketing : IJSMM
10
International journal of sports marketing & sponsorship
6
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport management review
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Sport, Business and Management : an international journal ; SBM
2
European Sport management quarterly : ESMQ
1
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1
Digital marketing in sports : global perspectives
Mastromartino, Brandon
(
ed.
);
Zhang, James J.
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014493531
Saved in:
2
Scoping practical implications and managerial relevance in sport management
Mastromartino, Brandon
;
Naraine, Michael L.
;
Dees, Windy
; …
- In:
Sport, Business and Management : an international …
14
(
2024
)
3
,
pp. 309-329
Persistent link: https://www.econbiz.de/10014524828
Saved in:
3
Sports sponsorship and branding : global perspectives and emerging trends
Leng, Ho Keat
(
ed.
);
Zhang, James J.
(
ed.
)
-
2024
Persistent link: https://www.econbiz.de/10014515484
Saved in:
4
Barriers to youth sport participation in dense urban centres
O'Reilly, Norm
;
Hernandez, Tony
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
3
,
pp. 175-203
Persistent link: https://www.econbiz.de/10014310914
Saved in:
5
Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model
Finch, David J.
;
Abeza, Gashaw
;
O'Reilly, Norm
;
Nadeau, John
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 110-131
Persistent link: https://www.econbiz.de/10012797844
Saved in:
6
Sport sponsorship insights
O'Reilly, Norm
;
Abeza, Gashaw
;
Harrison, Mark
-
2022
Persistent link: https://www.econbiz.de/10013176396
Saved in:
7
So you want to work in sports? : an exploratory study of sport business employability
Finch, David J.
;
O'Reilly, Norm
;
Legg, David
;
Levallet, …
- In:
Sport, Business and Management : an international …
12
(
2022
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10013274327
Saved in:
8
Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach
Yim, Brian H.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
; …
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 484-503
Persistent link: https://www.econbiz.de/10012623291
Saved in:
9
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
10
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
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