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~person:"Greenwell, T. Christopher"
~person:"Spiegel, Mark"
~source:"econis"
~subject:"Brand management"
~subject:"Welt"
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Brand management
Welt
Sportmarketing
16
Sports marketing
16
Consumer behaviour
9
Konsumentenverhalten
9
Sport
8
Sports
8
Sport event
7
Sportveranstaltung
7
1950-2006
4
Außenwirtschaftsförderung
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International economy
4
Internationale Wirtschaft
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Profisport
4
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United States
4
World
4
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Markenführung
3
Werbewirkung
3
Ball game
2
Ballsport
2
Niche marketing strategy
2
Nischenstrategie
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Sponsoring
2
Sponsorship
2
Sport organization
2
Sportorganisation
2
team identification
2
Advertising
1
Ambush Marketing
1
Arbeitsgruppe
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Brand image
1
Collectivism
1
Cultural factors
1
Cultural identity
1
Cultural value orientation
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Greenwell, T. Christopher
Spiegel, Mark
Kunkel, Thilo
13
Heere, Bob
10
Biscaia, Rui
9
Chanavat, Nicolas
8
Doyle, Jason P.
8
Ballouli, Khalid
6
Chadwick, Simon
6
Funk, Daniel C.
6
Ko, Yong Jae
6
Andreff, Wladimir
5
Burmann, Christoph
5
Nufer, Gerd
5
Richelieu, André
5
Shuv-Ami, Avichai
5
Su, Yiran
5
Wear, Henry
5
Williams, Antonio S.
5
Asada, Akira
4
Baker, Thomas A., III.
4
Bodet, Guillaume
4
Bühler, André W.
4
Du, James
4
Grohs, Reinhard
4
Hill, Brad
4
James, Jeffrey D.
4
O'Reilly, Norm
4
Rose, Andrew
4
Vrontis, Demetris
4
Yoshida, Masayuki
4
Zhang, James J.
4
Arai, Akiko
3
Breuer, Christoph
3
Byon, Kevin K.
3
Desbordes, Michel
3
Ferrand, Alain
3
Filo, Kevin
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Jensen, Jonathan A.
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Leng, Ho Keat
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Discussion paper / Centre for Economic Policy Research
1
International journal of sport management and marketing : IJSMM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The economic journal : the journal of the Royal Economic Society
1
Working paper / National Bureau of Economic Research, Inc.
1
Working papers series / Federal Reserve Bank of San Francisco
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ECONIS (ZBW)
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1
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
2
The effects of sexualized and violent presentations of women in combat sport
Greenwell, T. Christopher
;
Simmons, Jason M.
;
Hancock, Meg
- In:
Journal of sport management : the official journal of …
31
(
2017
)
6
,
pp. 533-545
Persistent link: https://www.econbiz.de/10011781495
Saved in:
3
The Olympic effect
Rose, Andrew
;
Spiegel, Mark
-
2009
Persistent link: https://www.econbiz.de/10003823493
Saved in:
4
The olympic effect
Rose, Andrew
;
Spiegel, Mark
-
2009
Persistent link: https://www.econbiz.de/10003829512
Saved in:
5
The Olympic effect
Rose, Andrew
;
Spiegel, Mark
- In:
The economic journal : the journal of the Royal …
121
(
2011
)
553
,
pp. 652-677
Persistent link: https://www.econbiz.de/10009312136
Saved in:
6
Spectator support : examining the attributes that differentiate niche from mainstream sport
Greenhalgh, Greg P.
;
Simmons, Jason M.
;
Hambrick, Marion E.
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10009231830
Saved in:
7
The olympic effect
Rose, Andrew
;
Spiegel, Mark
-
2009
Persistent link: https://www.econbiz.de/10003836024
Saved in:
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