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~person:"Greenwell, T. Christopher"
~person:"Spiegel, Mark"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Welt"
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Brand management
Consumer behaviour
Welt
Sportmarketing
16
Sports marketing
16
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9
Sport
8
Sports
8
Sport event
7
Sportveranstaltung
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1950-2006
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Außenwirtschaftsförderung
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Niche marketing strategy
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Nischenstrategie
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Sponsoring
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team identification
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Ambush Marketing
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Greenwell, T. Christopher
Spiegel, Mark
Funk, Daniel C.
19
Kunkel, Thilo
19
Ko, Yong Jae
17
Biscaia, Rui
16
McDonald, Heath
16
Doyle, Jason P.
12
Drayer, Joris
12
Dwyer, Brendan
12
Heere, Bob
12
Kim, Yu Kyoum
12
Kwak, Dae Hee
12
Uhrich, Sebastian
11
Ballouli, Khalid
10
Byon, Kevin K.
10
James, Jeffrey D.
10
Shapiro, Stephen L.
10
Asada, Akira
8
Breuer, Christoph
8
Katz, Matthew
8
Shuv-Ami, Avichai
8
Yoshida, Masayuki
8
Bennett, Gregg
7
Chadwick, Simon
7
Chanavat, Nicolas
7
Karg, Adam
7
Pedersen, Paul M.
7
Schreyer, Dominik
7
Zhang, James J.
7
Ahn, Taesoo
6
Baker, Thomas A., III.
6
Burmann, Christoph
6
Cho, Heetae
6
Delia, Elizabeth B.
6
Grohs, Reinhard
6
Havard, Cody T.
6
Jang, Wonseok
6
Koenigstorfer, Joerg
6
Koronios, Konstantinos
6
Lee, Joon Sung
6
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
International journal of sport management and marketing : IJSMM
3
International journal of sports marketing & sponsorship
2
Discussion paper / Centre for Economic Policy Research
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
The economic journal : the journal of the Royal Economic Society
1
Working paper / National Bureau of Economic Research, Inc.
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Working papers series / Federal Reserve Bank of San Francisco
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ECONIS (ZBW)
14
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1
An analysis of attributes impacting consumer online sport ticket purchases in a dual-market environment
Popp, Nels
;
Shapiro, Stephen L.
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 177-188
Persistent link: https://www.econbiz.de/10012815600
Saved in:
2
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
3
An experimental approach to assessing the effectiveness of official sponsor designations in an ambush marketing scenario
Brownlee, Eric
;
Greenwell, T. Christopher
;
Moorman, Anita
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10011933913
Saved in:
4
The effects of sexualized and violent presentations of women in combat sport
Greenwell, T. Christopher
;
Simmons, Jason M.
;
Hancock, Meg
- In:
Journal of sport management : the official journal of …
31
(
2017
)
6
,
pp. 533-545
Persistent link: https://www.econbiz.de/10011781495
Saved in:
5
A comparative analysis of cultural value orientations for understanding sport fan motivations
Han, Dongyoo
;
Mahony, Daniel F.
;
Greenwell, T. Christopher
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 260-276
Persistent link: https://www.econbiz.de/10011607948
Saved in:
6
Using cultural factors to explore sport consumption behaviors of ethnic minority groups : the case of Asians in the United States
Ha, Jae-Pil
;
Hums, Mary
;
Greenwell, T. Christopher
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 130-152
Persistent link: https://www.econbiz.de/10011578580
Saved in:
7
The Olympic effect
Rose, Andrew
;
Spiegel, Mark
-
2009
Persistent link: https://www.econbiz.de/10003823493
Saved in:
8
The olympic effect
Rose, Andrew
;
Spiegel, Mark
-
2009
Persistent link: https://www.econbiz.de/10003829512
Saved in:
9
Consumption of niche sports : understanding which product attributes predict consumption across different levels of team identification
Simmons, Jason M.
;
Greenwell, T. Christopher
;
Thorn, …
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 239-256
Persistent link: https://www.econbiz.de/10010391200
Saved in:
10
Understanding spectator expectations : an analysis of niche sports
Greenwell, T. Christopher
;
Greenhalgh, Greg
;
Stover, Nick
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 144-157
Persistent link: https://www.econbiz.de/10010391210
Saved in:
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