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~person:"Greenwell, T. Christopher"
~person:"Spiegel, Mark"
~subject:"Brand management"
~subject:"Sport"
~subject:"Welt"
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Brand management
Sport
Welt
Sportmarketing
16
Sports marketing
16
Consumer behaviour
9
Konsumentenverhalten
9
Sports
8
Sport event
7
Sportveranstaltung
7
1950-2006
4
Außenwirtschaftsförderung
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International economy
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World
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Ball game
2
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Niche marketing strategy
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Nischenstrategie
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Sponsoring
2
Sponsorship
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Sport organization
2
Sportorganisation
2
team identification
2
Advertising
1
Ambush Marketing
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Greenwell, T. Christopher
Spiegel, Mark
Kunkel, Thilo
18
Funk, Daniel C.
17
Nufer, Gerd
15
Biscaia, Rui
14
Cornwell, T. Bettina
12
Dwyer, Brendan
12
Ko, Yong Jae
12
O'Reilly, Norm
12
Breuer, Christoph
11
Bühler, André W.
11
Doyle, Jason P.
11
Drayer, Joris
11
Heere, Bob
11
Koronios, Konstantinos
11
Zhang, James J.
11
Jensen, Jonathan A.
10
McDonald, Heath
10
Chadwick, Simon
9
Chanavat, Nicolas
9
Desbordes, Michel
9
Filo, Kevin
9
Kwak, Dae Hee
9
Ratten, Vanessa
9
Uhrich, Sebastian
9
Woratschek, Herbert
9
Ballouli, Khalid
8
Inoue, Yuhei
8
Byon, Kevin K.
7
Cho, Heetae
7
Greenhalgh, Greg
7
Grohs, Reinhard
7
Humphreys, Brad R.
7
James, Jeffrey D.
7
Kim, Yu Kyoum
7
Naraine, Michael L.
7
Shuv-Ami, Avichai
7
Séguin, Benoit
7
Welty Peachey, Jon
7
Yoshida, Masayuki
7
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International journal of sport management and marketing : IJSMM
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
International journal of sports marketing & sponsorship
2
Discussion paper / Centre for Economic Policy Research
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
The economic journal : the journal of the Royal Economic Society
1
Working paper / National Bureau of Economic Research, Inc.
1
Working papers series / Federal Reserve Bank of San Francisco
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ECONIS (ZBW)
13
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1
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
2
The effects of sexualized and violent presentations of women in combat sport
Greenwell, T. Christopher
;
Simmons, Jason M.
;
Hancock, Meg
- In:
Journal of sport management : the official journal of …
31
(
2017
)
6
,
pp. 533-545
Persistent link: https://www.econbiz.de/10011781495
Saved in:
3
A comparative analysis of cultural value orientations for understanding sport fan motivations
Han, Dongyoo
;
Mahony, Daniel F.
;
Greenwell, T. Christopher
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 260-276
Persistent link: https://www.econbiz.de/10011607948
Saved in:
4
Using cultural factors to explore sport consumption behaviors of ethnic minority groups : the case of Asians in the United States
Ha, Jae-Pil
;
Hums, Mary
;
Greenwell, T. Christopher
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 130-152
Persistent link: https://www.econbiz.de/10011578580
Saved in:
5
The effects of gender and social roles on the marketing of combat sport
Greenwell, T. Christopher
;
Hancock, Meg
;
Simmons, Jason M.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
1
,
pp. 19-29
Persistent link: https://www.econbiz.de/10010515320
Saved in:
6
The Olympic effect
Rose, Andrew
;
Spiegel, Mark
-
2009
Persistent link: https://www.econbiz.de/10003823493
Saved in:
7
The olympic effect
Rose, Andrew
;
Spiegel, Mark
-
2009
Persistent link: https://www.econbiz.de/10003829512
Saved in:
8
What's in it for me? : an investigation of North American professional niche sport sponsorship objectives
Greenhalgh, Greg
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10010257035
Saved in:
9
Consumption of niche sports : understanding which product attributes predict consumption across different levels of team identification
Simmons, Jason M.
;
Greenwell, T. Christopher
;
Thorn, …
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 239-256
Persistent link: https://www.econbiz.de/10010391200
Saved in:
10
Understanding spectator expectations : an analysis of niche sports
Greenwell, T. Christopher
;
Greenhalgh, Greg
;
Stover, Nick
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 144-157
Persistent link: https://www.econbiz.de/10010391210
Saved in:
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