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~person:"Greenwell, T. Christopher"
~person:"Spiegel, Mark"
~subject:"Brand management"
~subject:"Sportveranstaltung"
~subject:"Welt"
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Brand management
Sportveranstaltung
Welt
Sportmarketing
16
Sports marketing
16
Consumer behaviour
9
Konsumentenverhalten
9
Sport
8
Sports
8
Sport event
7
1950-2006
4
Außenwirtschaftsförderung
4
International economy
4
Internationale Wirtschaft
4
Professional sports
4
Profisport
4
Trade promotion
4
USA
4
United States
4
World
4
Advertising effects
3
Markenführung
3
Werbewirkung
3
Ball game
2
Ballsport
2
Niche marketing strategy
2
Nischenstrategie
2
Sponsoring
2
Sponsorship
2
Sport organization
2
Sportorganisation
2
team identification
2
Advertising
1
Ambush Marketing
1
Arbeitsgruppe
1
Brand image
1
Collectivism
1
Cultural factors
1
Cultural identity
1
Cultural value orientation
1
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3
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English
9
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Greenwell, T. Christopher
Spiegel, Mark
Nufer, Gerd
18
Kunkel, Thilo
13
Biscaia, Rui
11
Doyle, Jason P.
11
Funk, Daniel C.
11
Heere, Bob
11
Bühler, André W.
10
Chanavat, Nicolas
9
Ko, Yong Jae
9
Ballouli, Khalid
8
Desbordes, Michel
8
Filo, Kevin
8
Grohs, Reinhard
8
Inoue, Yuhei
8
Jensen, Jonathan A.
7
Kim, Yu Kyoum
7
Popp, Nels
7
Yoshida, Masayuki
7
Andreff, Wladimir
6
Byon, Kevin K.
6
Chadwick, Simon
6
James, Jeffrey D.
6
Koenigstorfer, Joerg
6
O'Reilly, Norm
6
Shapiro, Stephen L.
6
Shuv-Ami, Avichai
6
Séguin, Benoit
6
Baker, Thomas A., III.
5
Bodet, Guillaume
5
Bouchet, Adrien
5
Breuer, Christoph
5
Burmann, Christoph
5
Du, James
5
Dwyer, Brendan
5
Kwak, Dae Hee
5
Leng, Ho Keat
5
Naraine, Michael L.
5
Richelieu, André
5
Su, Yiran
5
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Discussion paper / Centre for Economic Policy Research
1
International journal of sport management and marketing : IJSMM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
The economic journal : the journal of the Royal Economic Society
1
Working paper / National Bureau of Economic Research, Inc.
1
Working papers series / Federal Reserve Bank of San Francisco
1
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ECONIS (ZBW)
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1
An analysis of attributes impacting consumer online sport ticket purchases in a dual-market environment
Popp, Nels
;
Shapiro, Stephen L.
;
Greenwell, T. Christopher
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 177-188
Persistent link: https://www.econbiz.de/10012815600
Saved in:
2
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
3
An experimental approach to assessing the effectiveness of official sponsor designations in an ambush marketing scenario
Brownlee, Eric
;
Greenwell, T. Christopher
;
Moorman, Anita
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10011933913
Saved in:
4
The effects of sexualized and violent presentations of women in combat sport
Greenwell, T. Christopher
;
Simmons, Jason M.
;
Hancock, Meg
- In:
Journal of sport management : the official journal of …
31
(
2017
)
6
,
pp. 533-545
Persistent link: https://www.econbiz.de/10011781495
Saved in:
5
The Olympic effect
Rose, Andrew
;
Spiegel, Mark
-
2009
Persistent link: https://www.econbiz.de/10003823493
Saved in:
6
The olympic effect
Rose, Andrew
;
Spiegel, Mark
-
2009
Persistent link: https://www.econbiz.de/10003829512
Saved in:
7
The Olympic effect
Rose, Andrew
;
Spiegel, Mark
- In:
The economic journal : the journal of the Royal …
121
(
2011
)
553
,
pp. 652-677
Persistent link: https://www.econbiz.de/10009312136
Saved in:
8
Spectator support : examining the attributes that differentiate niche from mainstream sport
Greenhalgh, Greg P.
;
Simmons, Jason M.
;
Hambrick, Marion E.
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10009231830
Saved in:
9
The olympic effect
Rose, Andrew
;
Spiegel, Mark
-
2009
Persistent link: https://www.econbiz.de/10003836024
Saved in:
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