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~person:"Greenwell, T. Christopher"
~subject:"Arbeitsgruppe"
~subject:"Brand management"
~subject:"Ethnische Gruppe"
~subject:"Welt"
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Arbeitsgruppe
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Sportmarketing
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Sports marketing
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Consumer behaviour
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Konsumentenverhalten
9
Sport
8
Sports
8
Professional sports
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USA
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Sportveranstaltung
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Ball game
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Niche marketing strategy
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Nischenstrategie
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Sport organization
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Sportorganisation
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team identification
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Advertising
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Ambush Marketing
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Cultural value orientation
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Customer satisfaction
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Greenwell, T. Christopher
Kunkel, Thilo
16
Biscaia, Rui
11
Heere, Bob
11
Ko, Yong Jae
10
Doyle, Jason P.
9
Chanavat, Nicolas
8
Funk, Daniel C.
8
Chadwick, Simon
7
Ballouli, Khalid
6
Shuv-Ami, Avichai
6
Su, Yiran
6
Wear, Henry
6
Williams, Antonio S.
6
Andreff, Wladimir
5
Baker, Thomas A., III.
5
Burmann, Christoph
5
Byon, Kevin K.
5
James, Jeffrey D.
5
Katz, Matthew
5
Nufer, Gerd
5
Richelieu, André
5
Uhrich, Sebastian
5
Wann, Daniel L.
5
Yoshida, Masayuki
5
Asada, Akira
4
Bodet, Guillaume
4
Breuer, Christoph
4
Bühler, André W.
4
Du, James
4
Grohs, Reinhard
4
Hill, Brad
4
Inoue, Yuhei
4
Jang, Wonseok
4
Jensen, Jonathan A.
4
Manoli, Argyro Elisavet
4
O'Reilly, Norm
4
Papadimitriou, Dimitra
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Parganas, Petros
4
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International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
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1
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
2
The effects of sexualized and violent presentations of women in combat sport
Greenwell, T. Christopher
;
Simmons, Jason M.
;
Hancock, Meg
- In:
Journal of sport management : the official journal of …
31
(
2017
)
6
,
pp. 533-545
Persistent link: https://www.econbiz.de/10011781495
Saved in:
3
Using cultural factors to explore sport consumption behaviors of ethnic minority groups : the case of Asians in the United States
Ha, Jae-Pil
;
Hums, Mary
;
Greenwell, T. Christopher
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 130-152
Persistent link: https://www.econbiz.de/10011578580
Saved in:
4
Consumption of niche sports : understanding which product attributes predict consumption across different levels of team identification
Simmons, Jason M.
;
Greenwell, T. Christopher
;
Thorn, …
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 239-256
Persistent link: https://www.econbiz.de/10010391200
Saved in:
5
Spectator support : examining the attributes that differentiate niche from mainstream sport
Greenhalgh, Greg P.
;
Simmons, Jason M.
;
Hambrick, Marion E.
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10009231830
Saved in:
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