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~person:"Greenwell, T. Christopher"
~subject:"Brand management"
~subject:"Dienstleistungsqualität"
~subject:"Ethnic minorities"
~subject:"Welt"
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Brand management
Dienstleistungsqualität
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Welt
Sportmarketing
12
Sports marketing
12
Consumer behaviour
9
Konsumentenverhalten
9
Sport
8
Sports
8
Professional sports
4
Profisport
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USA
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United States
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Advertising effects
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Markenführung
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Sport event
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Sportveranstaltung
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Werbewirkung
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Ball game
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Ballsport
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Niche marketing strategy
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Nischenstrategie
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Sponsoring
2
Sponsorship
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Sport organization
2
Sportorganisation
2
team identification
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Advertising
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Ambush Marketing
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Arbeitsgruppe
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Brand image
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Collectivism
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Cultural factors
1
Cultural identity
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Cultural value orientation
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Customer satisfaction
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Erwartungsbildung
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Greenwell, T. Christopher
Kunkel, Thilo
13
Biscaia, Rui
10
Heere, Bob
10
Chanavat, Nicolas
8
Doyle, Jason P.
8
Ballouli, Khalid
6
Chadwick, Simon
6
Funk, Daniel C.
6
Ko, Yong Jae
6
Andreff, Wladimir
5
Burmann, Christoph
5
James, Jeffrey D.
5
Nufer, Gerd
5
Richelieu, André
5
Shuv-Ami, Avichai
5
Su, Yiran
5
Wear, Henry
5
Williams, Antonio S.
5
Yoshida, Masayuki
5
Asada, Akira
4
Baker, Thomas A., III.
4
Bodet, Guillaume
4
Bühler, André W.
4
Du, James
4
Grohs, Reinhard
4
Hill, Brad
4
O'Reilly, Norm
4
Rose, Andrew
4
Spiegel, Mark
4
Vrontis, Demetris
4
Zhang, James J.
4
Ahn, Taesoo
3
Arai, Akiko
3
Breuer, Christoph
3
Byon, Kevin K.
3
Desbordes, Michel
3
Ferrand, Alain
3
Filo, Kevin
3
Jensen, Jonathan A.
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International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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1
Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
Saved in:
2
The effects of sexualized and violent presentations of women in combat sport
Greenwell, T. Christopher
;
Simmons, Jason M.
;
Hancock, Meg
- In:
Journal of sport management : the official journal of …
31
(
2017
)
6
,
pp. 533-545
Persistent link: https://www.econbiz.de/10011781495
Saved in:
3
Using cultural factors to explore sport consumption behaviors of ethnic minority groups : the case of Asians in the United States
Ha, Jae-Pil
;
Hums, Mary
;
Greenwell, T. Christopher
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 130-152
Persistent link: https://www.econbiz.de/10011578580
Saved in:
4
Understanding spectator expectations : an analysis of niche sports
Greenwell, T. Christopher
;
Greenhalgh, Greg
;
Stover, Nick
- In:
International journal of sport management and marketing …
13
(
2013
)
3/4
,
pp. 144-157
Persistent link: https://www.econbiz.de/10010391210
Saved in:
5
Spectator support : examining the attributes that differentiate niche from mainstream sport
Greenhalgh, Greg P.
;
Simmons, Jason M.
;
Hambrick, Marion E.
- In:
Sport marketing quarterly : preferred journal of the …
20
(
2011
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10009231830
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