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~person:"Greenwell, T. Christopher"
~subject:"Event-Marketing"
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Greenwell, T. Christopher
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International journal of sport management and marketing : IJSMM
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Mass participant sport event brand associations : an analysis of two event categories
Rice, Jason A.
;
Hambrick, Marion E.
;
Greenwell, T. …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 330-351
Persistent link: https://www.econbiz.de/10012168840
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