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~person:"Grether, Mark"
~subject:"Consumer behaviour"
~subject:"Online-Handel"
~subject:"Relationship marketing"
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Nutzerverhalten in elektronischen Medien : theoretische Grundlagen und eine Analyse am Beispiel des Lufthansa-InfoFlyway
Bauer, Hans H.
;
Grether, Mark
;
Borrmann, Ulrike
-
1999
Persistent link: https://www.econbiz.de/10001608339
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