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Gretz, Richard T.
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When the green in green packaging backfires : gender effects and perceived masculinity of environmentally friendly products
Felix, Reto
;
González, Eva M.
;
Castaño, Raquel
; …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 925-943
Persistent link: https://www.econbiz.de/10013177044
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