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~person:"Gretzel, Ulrike"
~person:"Groeger, Lars"
~person:"Holsing, Christian"
~subject:"Viral marketing"
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Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
Saved in:
2
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Word of mouth and social media
,
(pp. 20-40)
.
2014
Persistent link: https://www.econbiz.de/10010409814
Saved in:
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