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~person:"Greve, Goetz"
~subject:"Beziehungsmarketing"
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
GfK marketing intelligence review : Marketingforschung für die Praxis
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ECONIS (ZBW)
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Left behind expectations : how to prevent CRM implementations from failing
Becker, Jan U.
;
Greve, Goetz
;
Albers, Sönke
- In:
GfK marketing intelligence review : Marketingforschung …
2
(
2010
)
2
,
pp. 34-41
Persistent link: https://www.econbiz.de/10008697205
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Erfolgsfaktoren von Customer-Relationship-Management-Implementierungen
Greve, Goetz
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003307847
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Erfolgsfaktoren von Customer-Relationship-Management-Implementierungen
Greve, Goetz
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515132
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