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~person:"Grewal, Dhruv"
~person:"Krafft, Manfred"
~person:"Loureiro, Sandra Maria Correia"
~person:"Van den Poel, Dirk"
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Beziehungsmarketing
130
Relationship marketing
130
Consumer behaviour
48
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Brand management
22
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22
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Grewal, Dhruv
Krafft, Manfred
Loureiro, Sandra Maria Correia
Van den Poel, Dirk
Bruhn, Manfred
114
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
53
Herrmann, Andreas
49
Bauer, Hans H.
46
Hollebeek, Linda D.
46
Piller, Frank T.
46
Stauss, Bernd
44
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Hippner, Hajo
33
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Neslin, Scott A.
31
Thaichon, Park
31
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Evanschitzky, Heiner
29
Töpfer, Armin
29
Georgi, Dominik
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Eggert, Andreas
27
Sheth, Jagdish N.
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Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
Agnihotri, Raj
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
27
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9
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7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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European journal of operational research : EJOR
2
International journal of hospitality management
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Journal of business economics : JBE
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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MSI reports : working paper series
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The journal of brand management : an international journal
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Zeitschrift für Betriebswirtschaft / Special issue : ZfB
2
Advances in banking technology and management : impacts of ICT and CRM
1
Betriebswirtschaftliche Studien
1
Cogent business & management
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Customer engagement marketing
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Customer relationship management in electronic markets
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Decision support systems : DSS ; the international journal
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Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
1
Die Betriebswirtschaft : DBW
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Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
E-business : state of the art of ICT based challenges and solutions
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Faculty & research / Insead : working paper series
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Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
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Handbook of research on customer engagement
1
Handbook of research on customer equity in marketing
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of business and globalisation : IJBG
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International journal of business performance management
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ECONIS (ZBW)
130
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1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
3
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
4
A configurational approach to understanding relationship characteristics in differing levels of servitization
Kramer, Victoria
;
Krafft, Manfred
;
Storbacka, Kaj
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 42-65
Persistent link: https://www.econbiz.de/10014531452
Saved in:
5
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
6
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
7
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
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8
Mind, service quality, relationship with airlines
Prentice, Catherine
;
Hsiao, Aaron
;
Wang, Xuequn
; …
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014303192
Saved in:
9
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
10
Engaging with omnichannel brands : the role of consumer empowerment
Itani, Omar S.
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 238-261
Persistent link: https://www.econbiz.de/10013552701
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