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~person:"Grewal, Dhruv"
~subject:"Markenführung"
~subject:"Retailing"
~subject:"Wahrnehmung"
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Markenführung
Retailing
Wahrnehmung
Ladengestaltung
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Store design
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Consumer behaviour
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Grewal, Dhruv
Czerniachowska, Kateryna
3
Dennis, Charles
3
McIntyre, Charles
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Melewar, T. C.
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Journal of retailing
1
Psychology & marketing
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ECONIS (ZBW)
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In-store endcap projections and their effect on sales
Schweiger, Elisa B.
;
Ahlbom, Carl-Philip
;
Nordfält, Jens
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10014283353
Saved in:
2
Store atmospherics : a multisensory perspective
Spence, Charles
;
Puccinelli, Nancy M.
;
Grewal, Dhruv
; …
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010382591
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