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~person:"Greyser, Stephen A."
~person:"Rosethorn, Helen"
~type_genre:"Case study"
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California management review
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The employer brand : keeping faith with the deal
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The employer brand : keeping faith with the deal
Rosethorn, Helen
-
2009
Persistent link: https://www.econbiz.de/10003803427
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2
Who owns the employer brand? : asking the question
Rosethorn, Helen
- In:
The employer brand : keeping faith with the deal
,
(pp. 151-165)
.
2009
Persistent link: https://www.econbiz.de/10003883849
Saved in:
3
Aligning identity and strategy : corporate branding at British Airways in the late 20th century
Balmer, John M. T.
;
Stuart, Helen
;
Greyser, Stephen A.
- In:
California management review
51
(
2008/09
)
3
,
pp. 6-23
Persistent link: https://www.econbiz.de/10003907463
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