//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Greyser, Stephen A."
~source:"econis"
~source:"econstor"
~subject:"Nobel Prize"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Corporate image"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Nobel Prize
Corporate reputation
6
Firmenimage
6
Brand management
4
Corporate culture
4
Markenführung
4
Unternehmenskultur
4
Brand architecture
3
Markenarchitektur
3
Brand image
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
Public relations
2
Reputation
2
Öffentlichkeitsarbeit
2
Airline
1
Brand
1
Brand stewardship
1
British Airways
1
Corporate brand identity
1
Corporate heritage brand
1
Crisis management
1
Fluggesellschaft
1
Großbritannien
1
Heritage Brand Identity Process
1
Krisenmanagement
1
Markenartikel
1
Monarchie
1
Monarchy
1
Networked brand
1
Schweden
1
Sweden
1
United Kingdom
1
brand orietation
1
corporate brand identity
1
corporate brand management
1
corporate brand reputation
1
market orientation
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Greyser, Stephen A.
Urde, Mats
2
Published in...
All
The journal of brand management : an international journal
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
EconStor
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
2
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->