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~person:"Griffith, David A."
~person:"Okazaki, Shintaro"
~person:"Swoboda, Bernhard"
~subject:"Standardisierung"
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Search: subject_exact:"Internationales Marketing"
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Standardisierung
Internationales Marketing
49
International marketing
44
Multinationales Unternehmen
10
Transnational corporation
9
Brand management
8
Markenführung
8
Standardization
8
Werbung
8
Marketing management
7
Marketingmanagement
7
Cultural identity
6
Deutschland
6
Einzelhandel
6
Germany
6
Globalisierung
6
Globalization
6
Kulturelle Identität
6
Retail trade
6
Advertising
5
Brand image
5
Consumer behaviour
5
International market entry
5
Internationaler Markteintritt
5
Konsumentenverhalten
5
Markenimage
5
Theorie
5
Theory
5
Advertising effects
4
Interkulturelles Management
4
Strategisches Management
4
Welt
4
Werbewirkung
4
World
4
Cross-cultural management
3
EU countries
3
EU-Staaten
3
Estimation
3
Market research
3
Marktforschung
3
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English
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Griffith, David A.
Okazaki, Shintaro
Swoboda, Bernhard
Kotulla, Thomas
6
Dees, Heiko
4
Schmid, Stefan
4
Bolz, Joachim
3
Fritz, Wolfgang
3
Landwehr, Rainer
3
Böhm, Bettina
2
Cavusgil, S. Tamer
2
Chandra, Aruna
2
Chung, Henry F. L.
2
Codita, Roxana
2
Elsner, Stefan
2
Fastoso, Fernando
2
Gerpott, Torsten J.
2
Hünerberg, Reinhard
2
Kreutzer, Ralf T.
2
Kustin, Richard Alan
2
Matanda, Tandadzo
2
Reimann, Martin
2
Ringeisen, Petra
2
Roth, Kendall
2
Ryans, John K.
2
Samiee, Saeed
2
Schilke, Oliver
2
Taylor, Charles Raymond
2
Taylor, Charles Robert
2
Thomas, Jacquelyn S.
2
Virvilaitė, Regina
2
Whitelock, Jeryl
2
Woll, Erika
2
Šeinauskienė, Beata
2
Ahlfors, Ulla-Riitta
1
Andras, Trina Larsen
1
Birnik, Andreas
1
Bodur, Muzaffer
1
Bouille, Isabelle
1
Bowen, C. Luke
1
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
European retail research
1
Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler research
1
International advertising and communication : current insights and empirical findings
1
International marketing ; Vol. 2
1
International marketing ; Vol. V
1
International marketing review
1
Journal of international marketing
1
Journal of world business : JWB
1
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ECONIS (ZBW)
9
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1
Marketing process adaptation: antecedent afactors and new product performance implications in export markets
Griffith, David A.
;
Lee, Hannah S.
;
Yeo, Chang Seob
; …
- In:
International marketing review
31
(
2014
)
3
,
pp. 308-334
Persistent link: https://www.econbiz.de/10010375154
Saved in:
2
Transferring the retail format successfully into foreign countries
Swoboda, Bernhard
;
Elsner, Stefan
- In:
Journal of international marketing
21
(
2013
)
1
,
pp. 81-109
Persistent link: https://www.econbiz.de/10009731370
Saved in:
3
Standardization of front-end offers and back-end processes of international store retailers
Swoboda, Bernhard
;
Elsner, Stefan
- In:
European retail research
25
(
2011
)
2
,
pp. 39-62
Persistent link: https://www.econbiz.de/10009404798
Saved in:
4
International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
Saved in:
5
Examining the intricacies of promotion standardization : factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2008
Persistent link: https://www.econbiz.de/10003655978
Saved in:
6
Market convergence and advertising standardization in the European Union
Okazaki, Shintaro
;
Taylor, Charles Raymond
;
Doh, Jonathan P.
- In:
Journal of world business : JWB
42
(
2007
)
4
,
pp. 384-400
Persistent link: https://www.econbiz.de/10003583746
Saved in:
7
Towards an understanding advertising standardisation in the European Union : a theoretical framework and research propositions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
International advertising and communication : current …
,
(pp. 439-454)
.
2006
Persistent link: https://www.econbiz.de/10003378205
Saved in:
8
Examining the intricacies of promotion standardization: factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2006
Persistent link: https://www.econbiz.de/10003410982
Saved in:
9
Antecedents and consequences of advertising standardisation : a conceptual model and research propositions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
Advertising and communication : proceedings 4th …
,
(pp. 145-152)
.
2005
Persistent link: https://www.econbiz.de/10003353727
Saved in:
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