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~person:"Griffith, David A."
~person:"Sichtmann, Christina"
~subject:"B-to-B-Marketing"
~type_genre:"Article in journal"
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Griffith, David A.
Sichtmann, Christina
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of international marketing
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ECONIS (ZBW)
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Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
2
Service quality and export performance of business-to-business service providers : the role of service employee- and customer-oriented quality control initiatives
Sichtmann, Christina
;
Selasinsky, Maren von
; …
- In:
Journal of international marketing
19
(
2011
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10008935330
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