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~person:"Grimm, Michael"
~person:"Kozak, Robert"
~subject:"Canada"
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Integrating transactional and relational exchange into the study of exchange orientation in customer relationships
Lefaix-Durand, Aurélia
;
Kozak, Robert
- In:
Journal of marketing management : MM
25
(
2009
)
9/10
,
pp. 1003-1025
Persistent link: https://www.econbiz.de/10003902415
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