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~person:"Groß, Michael"
~person:"Tonnquist, Bo"
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Consumer behaviour
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Consumer segmentation
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Finite mixtures partial least squares (FIMIX-PLS)
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Führungskräfteentwicklung
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IPMA/PMI
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Importance-performance matrix analysis (IPMA)
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Leadership development
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Mobile shopping (m-shopping)
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Multidimensional acceptance understanding
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Organisatorischer Wandel
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Partielle kleinste Quadrate
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Project management
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Groß, Michael
Tonnquist, Bo
Klotz, Michael
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Heterogeneity in consumers' mobile shopping acceptance : a finite mixture partial least squares modelling approach for exploring and characterising different shopper segments
Groß, Michael
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 8-18
Persistent link: https://www.econbiz.de/10011801708
Saved in:
2
Project management : a guide to the theory and practice of project, program and portfolio management and business change
Tonnquist, Bo
-
2008
-
1. edition
Persistent link: https://www.econbiz.de/10003800303
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