//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Großmann, Tina"
~type_genre:"Hochschulschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Business-to-consumer marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand image
1
Consumer behaviour
1
Consumer goods marketing
1
Kaufverhalten
1
Konsumentenverhalten
1
Konsumgut
1
Konsumgütermarketing
1
Markenimage
1
Marketing
1
Produkteigenschaft
1
Präferenz
1
Präferenztheorie
1
Theory of preferences
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Hochschulschrift
Article in journal
4
Aufsatz in Zeitschrift
4
Thesis
1
Language
All
German
1
Author
All
Großmann, Tina
Fantapié Altobelli, Claudia
3
Klapper, Daniel
3
Bagusat, Ariane
2
Boha, Julian
2
Büttgen, Marion
2
Dahm, Markus H.
2
Düerkop, Henrike
2
Feige, Stephan
2
Fuchs, Andreas
2
Gottschlich, Hendrik
2
Görtz, Gunnar
2
Götze, Franziska
2
Hennig-Thurau, Thorsten
2
Heydt, Andreas von der
2
Kramer, Robert
2
Kranz, Marcel
2
Lutzky, Christian
2
Poungias, Evangelos Peter
2
Schlichthorst, Marisa
2
Schröder, Hans-Ulrich
2
Volkmer, Stefan
2
Weber, Adelheid
2
Albers, Sönke
1
Andres, Nils
1
Anselstetter, Sabine
1
Armbruster Reif, Karin
1
Bagschik, Thorsten
1
Bahrami, Kourosh
1
Baumgarten, Antje
1
Berthold, Jörg
1
Bischkopf, Tobias
1
Boch, Sonja
1
Bolz, Joachim
1
Borchert, Margret
1
Borchert, Stefan
1
Brambach, Gabriele
1
Brecheis, Dieter
1
Brielmaier, Andreas
1
Brüne, Gerd
1
Bucevska, Jasmina
1
more ...
less ...
Published in...
All
Berichte aus der Betriebswirtschaft
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Die Wirkung von Imply-Benefit-Attributen im Bereich häufig gekaufter Konsumgüter
Großmann, Tina
-
2008
Persistent link: https://www.econbiz.de/10003672764
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->