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~person:"Groeger, Lars"
~subject:"Viral marketing"
~type:"article"
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Viral marketing
Virales Marketing
7
Social Web
4
Social web
4
Brand management
3
Internet marketing
3
Markenführung
3
Online-Marketing
3
Social network
3
Soziales Netzwerk
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Marketing management
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Marketingmanagement
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Web analytics
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Webanalyse
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word-of-mouth
2
Australia
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Communication
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Informationsverbreitung
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Kommunikation
1
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Marketing theory
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Marketingtheorie
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Rules Theory
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Transitivity
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Vertriebsweg
1
WOM
1
WOMM
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Word-of-mouth
1
Word-of-mouth marketing
1
Word-of-mouth marketing (WOMM)
1
brand ambassador
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communication channel
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communication content
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Groeger, Lars
Law, Chun Hung Roberts
17
Filieri, Raffaele
14
Berger, Jonah
13
Loureiro, Sandra Maria Correia
12
East, Robert
11
Law, Rob
11
Balaji, M. S.
10
Bilgihan, Anil
10
Dwivedi, Yogesh Kumar
10
Kim, Jong Min
10
Li, Hengyun
10
Mariani, Marcello M.
10
Pelsmacker, Patrick de
10
Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Karjaluoto, Heikki
9
Ranaweera, Chatura
9
Romaniuk, Jenni
9
Tan, Yong
9
Xie, Karen L.
9
Ye, Qiang
9
Akram, Umair
8
Jayawardhena, Chanaka
8
Liu, Yong
8
Mattila, Anna S.
8
Moro, Sérgio
8
Okumus, Fevzi
8
Peres, Renana
8
Rita, Paulo
8
Roy, Gobinda
8
Zhang, Zili
8
Buttle, Francis A.
7
Datta, Biplab
7
Fan, Weiguo
7
Flavián Blanco, Carlos
7
Han, Heesup
7
Kim, Woo Gon
7
Libai, Barak
7
Schweidel, David A.
7
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European journal of marketing : EJM
1
Journal of advertising research
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Markendifferenzierung : innovative Konzepte zur erfolgreichen Markenprofilierung
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Word of mouth and social media
1
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ECONIS (ZBW)
7
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1
Who says what to whom in what channel? : a rules theoretic perspective on word-of-mouth marketing
Buttle, Francis A.
;
Groeger, Lars
- In:
Journal of marketing management : MM
33
(
2017
)
13/14
,
pp. 1035-1059
Persistent link: https://www.econbiz.de/10011850299
Saved in:
2
Deciphering word-of-mouth marketing campaign reach : everyday conversation versus institutionalized word of mouth
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 368-384
Persistent link: https://www.econbiz.de/10011628614
Saved in:
3
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
Saved in:
4
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Word of mouth and social media
,
(pp. 20-40)
.
2014
Persistent link: https://www.econbiz.de/10010409814
Saved in:
5
Word-of-mouth marketing : towads an improved understanding of multi-generational campaign reach
Groeger, Lars
;
Buttle, Francis A.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1186-1208
Persistent link: https://www.econbiz.de/10010414809
Saved in:
6
Markendifferenzierung ohne klassische Werbung? : zur Stimulation sozialer Interaktion zwischen Kunden
Groeger, Lars
- In:
Markendifferenzierung : innovative Konzepte zur …
,
(pp. 197-217)
.
2011
Persistent link: https://www.econbiz.de/10008699584
Saved in:
7
Virale Informationsverarbeitung : mit System den Faktor Zufall minimieren
Koppelmann, Udo
;
Groeger, Lars
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
1
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003803908
Saved in:
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